New Domain Names Could Boost Your Online Presence
BY Will Yakowicz
Internet domains such as .bike and .venture may be a way to carve out a more recognizable and business-specific identity on the Web.
If you've been in search of a new, more industry-specific domain name for your company's website, you're in luck: Seven new extensions, including .guru, .bike, and .ventures, became available Wednesday. Hundreds of additional domains are to follow starting next month, with a few new ones offered each week.
The Internet Corporation for Assigned Names and Numbers (ICANN), the nonprofit in charge of domain names, green-lighted new generic top-level domains (gTLDs) in 2011. The first seven to become available were purchased by Bellevue, Washington-based Donuts, a registry that will sell addresses to businesses and individuals via registrars such as GoDaddy.com starting this week.
According to TechCrunch, Donuts applied for 304 gTLDs and currently has contracts for more than 100. Next week will bring the .camera, .photography, .lighting, .equipment, .gallery, .graphics, and .estate domains.
It will take time to measure the extent of the benefits from more specific names. Although newer domains such as .fm, .ly, and .co have been catching on slowly, could a glut of additional extensions confuse would-be visitors and bury a company's website? Let us know in the comments section below.
WILL YAKOWICZ is a reporter at Inc. magazine. He has covered business, crime, and politics at Patch.com, and his work has been published in Tablet Magazine and The Brooklyn Paper. He lives in Brooklyn, New York. @WillYakowicz