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New Domain Names Could Boost Your Online Presence

Internet domains such as .bike and .venture may be a way to carve out a more recognizable and business-specific identity on the Web.

If you've been in search of a new, more industry-specific domain name for your company's website, you're in luck: Seven new extensions, including .guru, .bike, and .ventures, became available Wednesday. Hundreds of additional domains are to follow starting next month, with a few new ones offered each week.

The Internet Corporation for Assigned Names and Numbers (ICANN), the nonprofit in charge of domain names, green-lighted new generic top-level domains (gTLDs) in 2011. The first seven to become available were purchased by Bellevue, Washington-based Donuts, a registry that will sell addresses to businesses and individuals via registrars such as starting this week. 

According to TechCrunch, Donuts applied for 304 gTLDs and currently has contracts for more than 100. Next week will bring the .camera, .photography, .lighting, .equipment, .gallery, .graphics, and .estate domains.

It will take time to measure the extent of the benefits from more specific names. Although newer domains such as .fm, .ly, and .co have been catching on slowly, could a glut of additional extensions confuse would-be visitors and bury a company's website? Let us know in the comments section below.

IMAGE: The Shifted Librarian/Flickr
Last updated: Jan 29, 2014

WILL YAKOWICZ | Staff Writer | Reporter,

Will Yakowicz is a staff writer for Inc. magazine. He has covered business, crime, and local politics for The Brooklyn Paper and was the editor of Park Slope Patch. He has also reported in the West Bank and Moscow for Tablet Magazine. He lives in Brooklyn, New York.

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