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Entrepreneurship Is Like a 'Choose Your Own Adventure' Book

Tracy Sun, co-founder of clothing-sale app Poshmark, talks about how every business owner encounters her own unique set of challenges.

One of the exciting things about starting your own company is that you can do it any way you like. There are best practices to lead a team and common ways to set up your business model, but ultimately you pick which path you want to blaze.

When Tracy Sun and Manish Chandra founded Poshmark, which makes an app that lets users sell clothes from their closet, they decided to do it their own way. In an Inc. Trep Life mini-documentary, Sun talks about how entrepreneurship is a personal adventure.

"As a kid, I loved those "Choose Your Own Adventure" books. How boring is it to read a book where someone has already told you exactly what has happened to your hero? I couldn't write my own book, so being able to choose A, B, or C was good for me. That sense of adventure to the nth degree is what starting a company is like," Sun tells Inc. "The kinds of problems you're solving, or trying to solve, have not been solved before. ... That to me is super fun and full of adventure."

To learn more about Poshmark's journey from its early startup days to becoming a successful company, watch the video below.

Last updated: Jul 24, 2014

WILL YAKOWICZ | Staff Writer | Reporter,

Will Yakowicz is a staff writer for Inc. magazine. He has covered business, crime, and local politics for The Brooklyn Paper and was the editor of Park Slope Patch. He has also reported on the West Bank and Moscow for Tablet Magazine. He lives in Brooklyn, New York.

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