Emma
Emma blends the social and the workâ€"with one particularly fun yearly open mic night for employees.
Courtesy Company
Employees having fun at Emma's Nashville offices.
The Data
Emma
Location: Nashville
Founded: 2003
2010 revenue: $13.5 million
CEO: Clint Smith
Website: myemma.com
Facebook: Emma
Number of employees: 101
What it does: Helps organizations manage e-mail newsletters and online surveys
At Emma, what's most important is an open, collaborative environment where transparency is key. Emma's CEO, Clint Smith, says this philosophy goes beyond an open floor plan and weekly meetings. It's about creating an "energy," he says, that makes employees feel like they're not just doing work—that they're having fun too. "We like to blend social and work," Smith says. Each year, the company hosts an open mic talent show open to Emma employees at a local bar in Nashville. "We take work very seriously, but we have a whole lot of fun getting there," Smith says.
Eric Markowitz reports on start-ups, entrepreneurs, and issues that affect small businesses. Previously, he worked at Vanity Fair. He lives in New York City. @EricMarkowitz
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