| Inc.com staff
May 23, 2011

Firespring

A marketing company that lets its employees' personalities shine.

Employees band together at Firespring's Lincoln, Neb. office.

Courtesy Company

Employees band together at Firespring's Lincoln, Neb. office.

 

The Data

Firespring

Location: Lincoln, Nebraska

Founded: 1992

2010 revenue: $5.5 million

CEO: Jay Wilkinson

Website: firespring.com

Facebook: Firespring

Number of employees: 70

What it does: Produces marketing campaigns for small businesses

At Firespring, employee personality is taken very seriously. "We focus on allowing and honoring personalities to emerge," says the company's CEO, Jay Wilkinson. To that end, Wilkinson and his colleagues have created a company "culture club," with an elected official to represent them who goes by the name "Boy George." Firespring holds an annual miniature golf tournament, where employees literally build the course. At the end of the day, it's all about creating a postive workplace experience. "We operate by the philosophy that you might as well work somewhere where you want to be," he says. "We allow all of our staff members to let their personality shine. That's way underrated. Let people be who they are."