When Scott Mitchell joined Southern Rewinding as CEO in 2008, he saw a company with great, but unrealized potential. In his first year, Mitchell built a company culture that put people before profits by raising salaries, providing $1,000-cash bonuses and disclosing sales and profit figures to all employees. Originating from informal lunch meetings with the boss, Southern Rewinding employees work in teams to inspire better communication, trust and accountability among all management levels. Mitchell also supports employees by offering extensive technical training, tuition assistance, and paid time off for offsite courses.