Submittal Exchange

This software company uses the gazelle theory to mark progress and inspire growth.
Submittal Exchange's president Matt Ostanik (left) and sales representative Brett Robben (right) discuss planning for their LEED® green building software product. In the background is picture of a gazelle, the company's unofficial mascot representing fast-paced growth.

The Data

Submittal Exchange

Location: Waukee, Iowa

Founded: 2003

2010 revenue: $2.5 million

CEO: Matt Ostanik

Website: submittalexchange.com

Number of employees: 30

What it does: Develops collaboration software for the construction industry


Submittal Exchange employees move at a fast pace: fifty miles-per-hour, to be exact. The software company uses the speed of a gazelle as a reference point to measure the accomplishments of its employees. "A 'gazelle' is a small company that grows quickly," says CEO Matt Ostanik, referring to the book Mastering the Rockefeller Habits by Vern Harnish. "We have pictures of gazelles and speedometers around the office so our employees aspire to that level of growth." The company even held a gazelle-decorating competition to embrace their inspirational mascot, remnants of which still line the office walls. Submittal Exchange also fosters company-wide collaboration by providing units similar to stock value, giving employees ownership in the company beyond their salaries. Employees receive 27 days of paid time off, a combination of vacation, holiday and sick days, from day one.

IMAGE: Courtesy Company
Last updated: May 23, 2011

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