How Virgin Atlantic's Marketing Nails It
Virgin Atlantic is a small airline with a big personality. This is how it lures customers from the big guys. Read more
Women in Business
Don't Aim to Be Popular, Be Effective
Managing your employees is not a popularity contest. When you remain focused on real goals so will they. Read more
The 30 Minute Meeting (It's Possible)
Tired of meetings with no purpose that last for hours? Here are six ways to keep meetings short and sweet. Read more
Robin Chase: How I Survived a Huge Screw-up
When the Zipcar founder miscalculated her prices, there was only one way to salvage the situation: come clean to customers. Read more
How to Land a Customer for Life
Here's how one recent experience cemented my loyalty to a chocolate company. Read more
Recent Women in Business Articles
Can Your Employees Push Back?
Are your employees afraid to disagree with you? Here's how to help them stand up for their opinions. Read more
Should You Use Guilt as a Sales Tactic?
As a last-ditch effort, giving a potential client the guilt-trip might work. But it also might not. Read more
Make This Tiny Change to Meet Your Biggest Goals
This year, when checking in with my New Year's resolutions, I changed one way I'd been thinking. It might make all the difference for your business. Read more
Make Room For Tech's Fastest Growing Minority
This group is uniquely positioned to provide an endless pool of talent, innovation, and insight to start-ups in the United States. This is where you come in. Read more
Is Your Business Going to the Dogs?
Studies show that having dogs in the workplace reduce stress and increase satisfaction. Here are three things that workplaces that allow dogs do well. Read more
Women Leaders: Stop Trying to Lead Like a Man
To be a true leader, you must establish trust and build bonds with your employees, says Simon Sinek. Read more
This New Rule Means More Government Contracts for Women
The government just eliminated a cap on contracts for women-owned small businesses. Here's what the change could mean for your business. Read more
Why You Should Hate This W-Word
The word 'wait' can be destructive to a growing business. Here's why. Read more
Got Bullies? Here's How to Deal With Them
Bullies are not one size fits all. What kind of bully do you have in your office? Read more
Nail Your Company About Us Page: 5 Tips
Create an About Us page that is the customer seeking powerhouse that it should be. Here are five things you can do now. Read more
You Promised! Now Kick Unsubscribes to the Curb
How do you keep customers loving your business and engaged in your content? Deliver on your promises--or else. Read more
3 Content Tools Every Business Needs
These three content marketing tools allow you to be timely, efficient, and effective with your content. Read more
Rebecca Minkoff: Inspiration Is Closer Than You Think
Here's how the fashion designer uses social media to stay close to customers. Read more
Sheryl Sandberg's Book Should Be Named Stand Tall
Entrepreneur Vanessa Merit Nornberg explains what's wrong with the Lean In women's leadership initiative. Read more
10 Questions for Barbara Corcoran
The famed entrepreneur reveals the biggest business myth and what her personal theme song is. Read more
