How Not To Get Duped by a Consultant
We learned the hard way how not to hire a digital marketing agency. What you can gain from our mistakes. Read more
Women in Business
Recent Women in Business Articles
The Choice You Shouldn't Force Employees to Make
You want dedicated workers--all business owners do. But workaholics? Here's why you don't want to encourage those. Read more
6 Ways to Spread the Holiday Spirit
Aside from a holiday party, there are lots of creative, inexpensive ways to bring your "office family" together. Read more
Why You Need to Market to Your Employees
Marketing a new brand and product internally to your employees could be more important than what your customers will ultimately see. Read more
How to Land a Customer for Life
Here's how one recent experience cemented my loyalty to a chocolate company. Read more
When You Should Hit 'Send'
An e-mail marketing firm digs through more than 20 million messages to figure out when is the best time to send marketing e-mails. Read more
2 Tools That Turn Customers Into Cheerleaders
Incentivizing current customers to buy more and bring in new business is a huge opportunity you can't miss. Read more
3 Basics of Facebook Analytics
You've got a few months' worth of Facebook activity under your belt. Now's the time to dig into the data and see what's working. Read more
Shift in Opinions on Working-While-Parenting
A Wharton professor finds that over the past 20 years the opinions of men and women on working parenthood and the division of responsibilities are converging. Read more
What Strategic Advisers Can Do For You
Advisers have a stake in your business's success and take on the responsibility of corporate governance. Read more
Infographics Are Hot, Your Boring Data Is Not
Turn your boring piles of stats, data and other information into an eye-catching infographic using these three steps. Read more
6 Secrets of How Successful Women Lead
Two authors look beyond the stereotypes to examine the research-based evidence about the leadership traits women possess. (Psst: They lead straight to success.) Read more
5 Baby Steps Toward Going Global
Doing business abroad doesn't necessarily have to take a Herculean effort, especially if you sell your products or services online. Read more
6 Launch Tips for Mompreneurs
Starting a business is hard for anyone, but for moms, it can be especially tricky for moms. Here's how to get your company off the ground. Read more
Constant Change Is Just Part of the Job 
Entrepreneurs Alexis Maybank, Heidi Messer and Melinda Emerson talk about the challenges to growth from their start-up experience. Watch video
How to Make Your B2B Content Sexy
Don't dismiss the power of great content. You could be missing tons of new traffic to your website and the sales it will surely produce. Read more
Get a Board of Advisors. Now
LinkShare founder talks about Heidi Messer the difference between a board of advisors and a board of directors. Watch video
Fast-Growth Secrets From Top Women Founders
Gilt Groupe founder Alexis Maybank and LinkShare founder Heidi Messer talk about scaling and managing a hyper-growth business. Watch video
Can Women Entrepreneurs Have It All?
OnOne female entrepreneur decides that babies and start-ups are incompatible, at least at the same time. Now she'd like to hear your views. Read more
The One Drawback of Going All Digital
For productivity and collaboration, using digital tools to jot down notes is great. But there's one thing that will surely suffer. Read more
Hey, Boss: Avoid a 'Binders of Women' Moment
Sure, there are generational differences in the workplace. But no manager wants to stick his foot in his mouth with a gender gaffe like Mitt Romney. Here's h... Read more
5 Tips Before You Go Global
Expanding abroad isn't just about changing the language on your website and accepting foreign currency. Read more
Why I Use Flirtation, Seduction & Feminine Intrigue in Business
As a business owner, I have the duty and responsibility to use every technique to get my business where it needs to be. You do, too. Read more
How to Stay Inspired at Work
Sure, people working for big corporations sometimes phone it in. But when you're running your own company, inspiration is crucial. Here's how we spark it daily. Read more
3 Reasons to Take Outside Funding
Venture Capital firms and private equity funds have more to offer than money. Here are three ways these institutions can help your business. Read more
