Women in Business


Recent Women in Business Articles

The Way I Work: Trina Turk

When it comes to designing her $60 million clothing line, Trina Turk follows her gut. But when it comes to business, she has learned to be methodical.  Read more

Don't Think You Need Change. Think Again

Just because something's working fine, doesn't mean it can't be even better.  Read more

How Not To Get Duped by a Consultant

We learned the hard way how not to hire a digital marketing agency. What you can gain from our mistakes.  Read more

The Choice You Shouldn't Force Employees to Make

You want dedicated workers--all business owners do. But workaholics? Here's why you don't want to encourage those.  Read more

6 Ways to Spread the Holiday Spirit

Aside from a holiday party, there are lots of creative, inexpensive ways to bring your "office family" together.  Read more

Why You Need to Market to Your Employees

Marketing a new brand and product internally to your employees could be more important than what your customers will ultimately see.  Read more

When You Should Hit 'Send'

An e-mail marketing firm digs through more than 20 million messages to figure out when is the best time to send marketing e-mails.  Read more

2 Tools That Turn Customers Into Cheerleaders

Incentivizing current customers to buy more and bring in new business is a huge opportunity you can't miss.  Read more

3 Basics of Facebook Analytics

You've got a few months' worth of Facebook activity under your belt. Now's the time to dig into the data and see what's working.  Read more

Shift in Opinions on Working-While-Parenting

A Wharton professor finds that over the past 20 years the opinions of men and women on working parenthood and the division of responsibilities are converging.  Read more

What Strategic Advisers Can Do For You

Advisers have a stake in your business's success and take on the responsibility of corporate governance.  Read more

Infographics Are Hot, Your Boring Data Is Not

Turn your boring piles of stats, data and other information into an eye-catching infographic using these three steps.  Read more

6 Secrets of How Successful Women Lead

Two authors look beyond the stereotypes to examine the research-based evidence about the leadership traits women possess. (Psst: They lead straight to success.)  Read more

5 Baby Steps Toward Going Global

Doing business abroad doesn't necessarily have to take a Herculean effort, especially if you sell your products or services online.  Read more

6 Launch Tips for Mompreneurs

Starting a business is hard for anyone, but for moms, it can be especially tricky for moms. Here's how to get your company off the ground.  Read more

Constant Change Is Just Part of the Job 

Entrepreneurs Alexis Maybank, Heidi Messer and Melinda Emerson talk about the challenges to growth from their start-up experience.  Watch video

How to Make Your B2B Content Sexy

Don't dismiss the power of great content. You could be missing tons of new traffic to your website and the sales it will surely produce.  Read more

Get a Board of Advisors. Now 

LinkShare founder talks about Heidi Messer the difference between a board of advisors and a board of directors.  Watch video

Fast-Growth Secrets From Top Women Founders 

Gilt Groupe founder Alexis Maybank and LinkShare founder Heidi Messer talk about scaling and managing a hyper-growth business.  Watch video

Can Women Entrepreneurs Have It All?

OnOne female entrepreneur decides that babies and start-ups are incompatible, at least at the same time. Now she'd like to hear your views.  Read more

The One Drawback of Going All Digital

For productivity and collaboration, using digital tools to jot down notes is great. But there's one thing that will surely suffer.  Read more

Hey, Boss: Avoid a 'Binders of Women' Moment

Sure, there are generational differences in the workplace. But no manager wants to stick his foot in his mouth with a gender gaffe like Mitt Romney. Here's h...  Read more

5 Tips Before You Go Global

Expanding abroad isn't just about changing the language on your website and accepting foreign currency.  Read more

Why I Use Flirtation, Seduction & Feminine Intrigue in Business

As a business owner, I have the duty and responsibility to use every technique to get my business where it needs to be. You do, too.  Read more

How to Stay Inspired at Work

Sure, people working for big corporations sometimes phone it in. But when you're running your own company, inspiration is crucial. Here's how we spark it daily.  Read more

3 Reasons to Take Outside Funding

Venture Capital firms and private equity funds have more to offer than money. Here are three ways these institutions can help your business.  Read more

This Is Crazy: Research Urges Workplace Flirting

A new study out of UC Berkeley sounds like it's straight out of the 1950s--suggesting women use their "charms" when negotiating. And it's not kidding.  Read more

3 Tools That Make Busywork Suck Less

There are lots of apps and software that make administrative work a little easier. Here are three that rise above the crowd.  Read more

Women Executives: Key to Start-up Success?

New research shows that start-ups with female executives are more likely to succeed than those with all-male leadership teams.  Read more

What 99 Gen-Y Entrepreneurs Taught Me About Business

Marketing Zen Group CEO Shama Kabani got an earful of entertaining start-up stories recently--and gleaned a few valuable insights about Gen-Y entrepreneurship.  Read more

Why It's Lonely at the Top--and What To Do About It

Even success comes with its share of challenges. How to prepare for, and face them.  Read more

Have the Best Trade Show Schwag

Schwag, when done right, can reap big rewards. Here are the three things to keep in mind when preparing for your next conference.  Read more

Make Your Employees Feel Like Winners

Awards can increase employee morale, help you attract top talent and generate brand awareness.  Read more

Why Your Customer Service Policy Stinks

No business is immune to unhappy customers. But making sure you meet customer service expectations can keep them to a minimum.  Read more

5 Reasons to Ditch Your Dress Code

Talented people are as diverse as the clothes they wear. You may be stifling your employees with your dress policy.  Read more