Women in Business


Recent Women in Business Articles

Shift in Opinions on Working-While-Parenting

A Wharton professor finds that over the past 20 years the opinions of men and women on working parenthood and the division of responsibilities are converging.  Read more

What Strategic Advisers Can Do For You

Advisers have a stake in your business's success and take on the responsibility of corporate governance.  Read more

Infographics Are Hot, Your Boring Data Is Not

Turn your boring piles of stats, data and other information into an eye-catching infographic using these three steps.  Read more

6 Secrets of How Successful Women Lead

Two authors look beyond the stereotypes to examine the research-based evidence about the leadership traits women possess. (Psst: They lead straight to success.)  Read more

5 Baby Steps Toward Going Global

Doing business abroad doesn't necessarily have to take a Herculean effort, especially if you sell your products or services online.  Read more

6 Launch Tips for Mompreneurs

Starting a business is hard for anyone, but for moms, it can be especially tricky for moms. Here's how to get your company off the ground.  Read more

Constant Change Is Just Part of the Job 

Entrepreneurs Alexis Maybank, Heidi Messer and Melinda Emerson talk about the challenges to growth from their start-up experience.  Watch video

How to Make Your B2B Content Sexy

Don't dismiss the power of great content. You could be missing tons of new traffic to your website and the sales it will surely produce.  Read more

Get a Board of Advisors. Now 

LinkShare founder talks about Heidi Messer the difference between a board of advisors and a board of directors.  Watch video

Fast-Growth Secrets From Top Women Founders 

Gilt Groupe founder Alexis Maybank and LinkShare founder Heidi Messer talk about scaling and managing a hyper-growth business.  Watch video

Can Women Entrepreneurs Have It All?

OnOne female entrepreneur decides that babies and start-ups are incompatible, at least at the same time. Now she'd like to hear your views.  Read more

The One Drawback of Going All Digital

For productivity and collaboration, using digital tools to jot down notes is great. But there's one thing that will surely suffer.  Read more

Hey, Boss: Avoid a 'Binders of Women' Moment

Sure, there are generational differences in the workplace. But no manager wants to stick his foot in his mouth with a gender gaffe like Mitt Romney. Here's h...  Read more

5 Tips Before You Go Global

Expanding abroad isn't just about changing the language on your website and accepting foreign currency.  Read more

Why I Use Flirtation, Seduction & Feminine Intrigue in Business

As a business owner, I have the duty and responsibility to use every technique to get my business where it needs to be. You do, too.  Read more

How to Stay Inspired at Work

Sure, people working for big corporations sometimes phone it in. But when you're running your own company, inspiration is crucial. Here's how we spark it daily.  Read more

3 Reasons to Take Outside Funding

Venture Capital firms and private equity funds have more to offer than money. Here are three ways these institutions can help your business.  Read more

This Is Crazy: Research Urges Workplace Flirting

A new study out of UC Berkeley sounds like it's straight out of the 1950s--suggesting women use their "charms" when negotiating. And it's not kidding.  Read more

3 Tools That Make Busywork Suck Less

There are lots of apps and software that make administrative work a little easier. Here are three that rise above the crowd.  Read more

Why You Need to Tell Stories

Using stories to describe your product helps employees, customers, and press understand how it works in the real world, not in a presentation deck.  Read more

Women Executives: Key to Start-up Success?

New research shows that start-ups with female executives are more likely to succeed than those with all-male leadership teams.  Read more

What 99 Gen-Y Entrepreneurs Taught Me About Business

Marketing Zen Group CEO Shama Kabani got an earful of entertaining start-up stories recently--and gleaned a few valuable insights about Gen-Y entrepreneurship.  Read more

Why It's Lonely at the Top--and What To Do About It

Even success comes with its share of challenges. How to prepare for, and face them.  Read more

Have the Best Trade Show Schwag

Schwag, when done right, can reap big rewards. Here are the three things to keep in mind when preparing for your next conference.  Read more

Make Your Employees Feel Like Winners

Awards can increase employee morale, help you attract top talent and generate brand awareness.  Read more

Why Your Customer Service Policy Stinks

No business is immune to unhappy customers. But making sure you meet customer service expectations can keep them to a minimum.  Read more

5 Reasons to Ditch Your Dress Code

Talented people are as diverse as the clothes they wear. You may be stifling your employees with your dress policy.  Read more

5 Ways to Get More Facebook Likes

You have to be everywhere your customers are, including Facebook. Here are some easy ways to rack up those "likes."  Read more

Financial Planning For the 99 Percent

Alexa von Tobel thinks her company, LearnVest, can be the CFP for the masses. And now she has the federal stamp of approval to accomplish just that.  Read more

Make Sure Your Customers Stay Put

Don't allow new policies to have huge consequences for your existing customers, staff, and your bottom line.  Read more

Why My Company Pivot Scares Me

CEO of Inc. 5000 company VerticalResponse Janine Popick talks about her trepidation leading up to a major shift in the company's business model.  Read more

Secrets to a Successful Social Media Strategy

The secret to successful social media marketing is to use what you've already got. Don't think you have anything? Think again.  Read more

How I Came Here as an Arranged Bride and Became My Own Boss

Sundeep Bhandal of IT staffing firm Anjaneyap let her father choose her husband but not her career path.  Read more

How I Learned to Love Diesel

Jayme Hall of Alligator Performance doesn't mind getting her designer duds dirty while running her diesel parts and accessories company.  Read more

Why I Stopped Firing Everyone and Started Being a Better Boss

Indigo Johnson, CEO of Careers in Transition, fired her employees on a regular basis until she started focusing on their strengths instead of their weaknesses.  Read more