The Power of a One-Page Marketing Plan
When launching a new product or a new line of business, many companies make the mistake of starting with either engineering or design. This is wron... Read more
Writing a Business Plan
Recent Writing a Business Plan Articles
How to Start a Beauty Company
If you have smarts, style, and nerve, then Maureen Kelly of Tarte Cosmetics says that you could hit it big Read more
How to Start a Beverage Company
You don't need tons of capital, says Clayton Christopher of Sweet Leaf Tea. You might, however, need Grandma's recipe Read more
How to Start a Franchise
According to Edible Arrangements founder Tariq Farid, it takes a great concept, insane attention to detail, and lots of handholding Read more
How to Start a Restaurant
It's fine to be inexpensive, says Larry Leith of Tokyo Joe's. But don't go too cheap. Read more
How to Start a T-shirt Company
Great designs are not enough, according to Johnny Earle of Johnny Cupcakes. You also need lots of buzz and exclusivity Read more
Six Questions to Ask Yourself Before Starting a Business
Do you have what it takes to become a successful entrepreneur? Here are six things to consider Read more
How to Start a Software Company
You don't always have to be a tech geek. Like any industry, you just have to identify an unmet need. Read more
Ivy Exec Helps People Find High-Paying Jobs Online
Now the start-up wants $1.5 million from investors, to help take on Monster and other online job sites Read more
Will Your Business Plan Attract VCs?
A recent study finds that business plans have little to do with venture capitalists' investment decisions. Read more
For sale: An inn on a Maine island
The owners of a 32-room hotel on Mohegan Island off the coast of Maine are putting their hotel up for sale for $4.3 million Read more
The Start-up Guru
Paul Graham's business school and investment fund, Y Combinator, has launched 145 companies -- for a lot less money than you would think Read more
Elevator Pitch: Owl Power Turns Restaurants Into Mini Power Plants
Can $500,000 energize the company? Read more
Survey: Owners Toughened by Recession
Entrepreneurs think the recession is making them better business owners. Read more
Why a CEO Needs to Have a Plan B
For nearly three decades, in good times and bad, Jack Stack has run his company, SRC, as though disaster could strike at any moment. Now, with the economy cr... Read more
Is Now a Good Time to Start Up?
Data doesn't support the commonly-held notion that a recession is a good time to start a business. Read more
Lawn Painting on Foreclosed Homes
A California entrepreneur builds a business by spray painting brown lawns green to keep up appearances at foreclosed houses. Read more
Such a Character
30 memorable fictional entrepreneurs Read more
The Way I Work: Essie Weingarten, of Essie Cosmetics
"God gave me an innate ability to pick colors." Read more
The Peter Principle Lives On
Forty years after The Peter Principle's publication, a look back on the landmark book by Laurence Peter and Raymond Hull Read more
Elevator Pitch: Sport Technology Makes Gear for the X Games Crowd
Can it raise $3 million to meet demand? Read more
What Employees Say Behind Your Back
As money gets tight, employee loyalty becomes more important. Read more
Passions: Jeffrey Sweeney, Yogi
Every morning , Jeffrey Sweeney spends two hours putting his legs behind his head. And standing on his hands, and bending backward to grab... Read more
Western States Home to Most Startup Workers
The West leads the country in percentage of their population employed by startup companies. Read more
How Important Are Startups to the Economy?
Without the jobs new companies create, yearly employment growth would be negative. Read more
Silicon Valley: Poor Case Study for Entrepreneurship
Most successful policies to stimulate entrepreneurship focus on local conditions. Read more
How Would You Like to Make $6 Million Sitting on Your Couch?
Recessions can be a great time to start your own business. Thanks to the Web and a variety of other resources, it's cheaper and easier than ever to start one... Read more
Our Irrational Fear of Numbers
No, you didn't start a company because you wanted to learn accounting. But you had better learn some – pronto – if you want to really understand your bus... Read more
Elevator Pitch: Conservative Café Wants to Take Coffee Back from Liberals
Can it raise $1 million to start franchising? Read more
It's Just Me: Do I REALLY Need a Marketing Plan?
Here in the Midwest, we're enjoying one of our final weeks of Indian Summer. Ahhh, the leaves are turning to beautiful hews of autumn, while the crispness... Read more
Corporate VCs Facing Internal Hurdles
Despite plenty of startups to invest in, gaining parent company approval isn't always easy, fund managers say. Read more
Legacy: Ed Justice Sr., 1921-2008
Cars, cars, and more cars. Read more
Update: Made in the U.S.A. -- Almost
Last May, we chronicled the ascent of Michael Kobold, founder and CEO of Kobold Watch ("Read more
A Start-up Plans to Make Mines Safer
Can this workplace-safety company raise $1 million in seed capital? Read more
