Does Your Idea Have Potential?
Not sure if your new business idea is good enough to succeed? Here are six ways to test it. Read more
Writing a Marketing Plan
How to Write a Marketing Plan
Even the most action-oriented entrepreneurs need careful marketing strategies. Here's your guide to crafting a thorough marketing plan. Read more
10 Marketing Musts
Are you are spending enough time and money marketing your business? If not,you are ignoring a critical success component. Customize these ideas to work for you and enjoy increased revenue in 2011! Read blog
Packaging 101: Tips From a Branding Whiz
Your packaging decisions might seem trivial, but they're not. It will be the first thing a consumer sees--and you want it to be a joy to dive into. Read more
How to Keep Your Audience's Attention
Presentations don't have to be boring. Advice from David Tisch, managing director of TechStars, and Scott Gerber, founder of the Young Entrepreneur Council. Watch video
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Marketing Strategy
Resources for dominating your market with a strategy that capitalizes on your company's core strengths.
Recent Writing a Marketing Plan Articles
The New Rules of Getting Press for Your Start-up
Think Facebook and Twitter are all you need to get the word out about your new business? Here are eight more ways to get some media attention. Read more
The New Rules of Marketing for Start-ups
Viral marketing and word-of-mouth are no longer enough to make your product and brand visible in the relentless onslaught of today's promotional media. Read more
Elevator Pitch: Lifesta
Lifesta lets people resell their unused Groupon coupons. Can it raise $1.5 million? Read more
How Would You Sell a Virtual Farmer's Market?
Local Dirt helps people find produce from local farms. Read more
How to Revamp Your Marketing Plan
How should Denim Therapy market its jeans repair service? Four entrepreneurs weigh in. Read more
The Power of a One-Page Marketing Plan
When launching a new product or a new line of business, many companies make the mistake of starting with either engineering or design. This is wron... Read more
It's Just Me: Do I REALLY Need a Marketing Plan?
Marla Tabaka is a life and business coach who helps entrepreneurs in achieving their business and life goals faster and smarter. She serves as a Success Coac... Read more
How to Profit from Market Research
Knowing what your customers want and how they want it is essential to any business. Here's how to gather information through market research. Read more
The Chicken-and-Egg Marketing Dilemma
I know the owner of a small computer animation company who for the last two years has been toiling away, along with his trusty staff of two full-timers an... Read more
Understanding How Your Customers Think
John Zogby on how business owners can use polling to better understand their customers. Read more
In Praise of Niche Marketing
Big companies might have their sights set on the "mass market," but entrepreneurial companies realize the key to success is in satisfying the individual. Read more
Market Research
A guide to effective market research, from online research to focus groups to counting customers. Read more
Give Your Marketing Plan a Sure Shot at Success
Writing it down is a good start. But what you do next will make all the difference. Read more
The Annual One-Page Company Game Plan
Creating a list of goals for each year that incorporates ideas from around the company. Read more
