Writing a Marketing Plan




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Elevator Pitch: Lifesta

Lifesta lets people resell their unused Groupon coupons. Can it raise $1.5 million?  Read more

10 Marketing Musts

Are you are spending enough time and money marketing your business? If not,you are ignoring a critical success component. Customize these ideas to work for y...  Read more

How Would You Sell a Virtual Farmer's Market?

Local Dirt helps people find produce from local farms.  Read more

How to Revamp Your Marketing Plan

How should Denim Therapy market its jeans repair service? Four entrepreneurs weigh in.  Read more

How to Write a Marketing Plan

Experts know that careful planning is integral to marketing success. Here's your guide to crafting a thorough marketing plan - and learning more about your c...  Read more

The Power of a One-Page Marketing Plan

When launching a new product or a new line of business, many companies make the mistake of starting with either engineering or design. This is wron...  Read more

It's Just Me: Do I REALLY Need a Marketing Plan?

Marla Tabaka is a life and business coach who helps entrepreneurs in achieving their business and life goals faster and smarter. She serves as a Success Coac...  Read more

How to Profit from Market Research

Knowing what your customers want and how they want it is essential to any business. Here's how to gather information through market research.  Read more

The Chicken-and-Egg Marketing Dilemma

I know the owner of a small computer animation company who for the last two years has been toiling away, along with his trusty staff of two full-timers an...  Read more

Understanding How Your Customers Think

John Zogby on how business owners can use polling to better understand their customers.  Read more

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