Writing a Marketing Plan


The Annual One-Page Company Game Plan

Creating a list of goals for each year that incorporates ideas from around the company.

Read story

Give Your Marketing Plan a Sure Shot at Success

Writing it down is a good start. But what you do next will make all the difference.

Read story


Recent Writing a Marketing Plan Articles

How to Profit from Market Research

Knowing what your customers want and how they want it is essential to any business. Here's how to gather information through market research.  Read story

Understanding How Your Customers Think

John Zogby on how business owners can use polling to better understand their customers.  Read story

In Praise of Niche Marketing

Big companies might have their sights set on the "mass market," but entrepreneurial companies realize the key to success is in satisfying the individual.  Read story

Market Research

A guide to effective market research, from online research to focus groups to counting customers.  Read story

  • 1