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The New Rules of Getting Press
Think Facebook and Twitter are all you need to get the word out about your new business? Here are eight more ways to get some media attention. Read more
Writing a Marketing Plan
The New Rules of Marketing for Start-ups | Business Insider
Viral marketing and word-of-mouth are no longer enough to make your product and brand visible in the relentless onslaught of today's promotional media. Read more
How to Revamp Your Marketing Plan
How should Denim Therapy market its jeans repair service? Four entrepreneurs weigh in. Read more
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Marketing Strategy
Resources for dominating your market with a strategy that capitalizes on your company's core strengths.
Recent Writing a Marketing Plan Articles
How to Assess the Market Potential of Your Idea
Not sure if your new business idea is good enough to succeed? Here are six ways to test it. Read more
Elevator Pitch: Lifesta
Lifesta lets people resell their unused Groupon coupons. Can it raise $1.5 million? Read more
10 Marketing Musts
Are you are spending enough time and money marketing your business? If not,you are ignoring a critical success component. Customize these ideas to work for y... Read more
How Would You Sell a Virtual Farmer's Market?
Local Dirt helps people find produce from local farms. Read more
How to Write a Marketing Plan
Experts know that careful planning is integral to marketing success. Here's your guide to crafting a thorough marketing plan - and learning more about your c... Read more
The Power of a One-Page Marketing Plan
When launching a new product or a new line of business, many companies make the mistake of starting with either engineering or design. This is wron... Read more
It's Just Me: Do I REALLY Need a Marketing Plan?
Marla Tabaka is a life and business coach who helps entrepreneurs in achieving their business and life goals faster and smarter. She serves as a Success Coac... Read more
How to Profit from Market Research
Knowing what your customers want and how they want it is essential to any business. Here's how to gather information through market research. Read more
The Chicken-and-Egg Marketing Dilemma
I know the owner of a small computer animation company who for the last two years has been toiling away, along with his trusty staff of two full-timers an... Read more
Understanding How Your Customers Think
John Zogby on how business owners can use polling to better understand their customers. Read more
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