Writing a Marketing Plan

Recent Writing a Marketing Plan Articles

In Praise of Niche Marketing

By Adam Hanft | May 1, 2004

Big companies might have their sights set on the "mass market," but entrepreneurial companies realize the key to success is in satisfying the individual. Read more

Market Research

Mar 20, 2002

A guide to effective market research, from online research to focus groups to counting customers. Read more

Give Your Marketing Plan a Sure Shot at Success

By Tim Berry | Mar 24, 2000

Writing it down is a good start. But what you do next will make all the difference. Read more

The Annual One-Page Company Game Plan

By Leslie Brokaw | Jun 1, 1993

Creating a list of goals for each year that incorporates ideas from around the company. Read more