Live Your Mission Statement
To give its mission statement real meaning, this auto-center chain held a series of weekend workshops on quality and customer service for its technicians--many of whom took it to heart.
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The Effective and Indispensable Mission Statement
A construction company's mission statement works as a long-term and day-to-day strategic planning tool.
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Let Values Guide Your Firm's Strategies
A review of the book "Managing Upside Down" by Tom Chappell discusses the transformation the Tom's of Maine company underwent which led to values-centered leadership in the organization.
Read storyRecent Writing a Mission Statement Articles
Marketing Your Mission Statement
The criteria for a good mission statement and a good marketing slogan are the same. Both should be clear in communicating the company's goals and proposition. Read story
Developing Effective Vision and Mission Statements
When used properly, vision and mission statements can be very powerful tools, especially for new and small firms. Read story
A Just Cause: Creating Emotional Connections With Customers
What does your company stand for? If it's largely to make more money than God and pay executives outrageous salaries and perks, don't count on customers, pro... Read story
Let Us Now Pray ... for Accu-Fab
Three years ago Gregg Page and Dennis Zullig decided that spreading the glory of God -- not making money -- would be their company's top priority. They had n... Read story
The Coolest Small Company in America
Why are high-powered M.B.A.'s getting off the fast track to work for a $13-million food company in Ann Arbor? Read story
Encourage Self-Appointed Ambassadors to Tell Your Story
There's a band of people who can -- and will --genuinely advocate for your business and its vision. They might be employees, vendors, clients, business colle... Read story
Bring New Life to Your Vision Statement
Turning your vision into action is a process, not a once-a-year event. Being specific, capitalizing on what's already working, and making the statement part ... Read story
Start-Up Saga, Part 2: Unveiling a Mission
E*Entity's founders take the crucial step of defining the fledgling company's mission and identifying its client base. Second in a ongoing series. Read story
Dilbert Fired! Starts New Biz
The creator of the comic strip Dilbert exchanges some e-mail with Inc.'s editor-in-chief. Read story
The Cobbler's Shoes
An experienced accountant explains how she lost sight of the bottom line when she started her own company and why. Read story
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