Writing a Mission Statement


Recent Writing a Mission Statement Articles

Start-Up Saga, Part 2: Unveiling a Mission

Feb 2, 2000

E*Entity's founders take the crucial step of defining the fledgling company's mission and identifying its client base. Second in a ongoing series.  Read more


Let Values Guide Your Firm's Strategies

Nov 5, 1999

A review of the book "Managing Upside Down" by Tom Chappell discusses the transformation the Tom's of Maine company underwent which led to values-centered le...  Read more


Live Your Mission Statement

Jan 1, 1997

To give its mission statement real meaning, this auto-center chain held a series of weekend workshops on quality and customer service for its technicians--ma...  Read more


Dilbert Fired! Starts New Biz

By George Gendron |  Jul 1, 1996

The creator of the comic strip Dilbert exchanges some e-mail with Inc.'s editor-in-chief.  Read more


The Cobbler's Shoes

By Roxanne Coady |  Jan 1, 1996

An experienced accountant explains how she lost sight of the bottom line when she started her own company and why.  Read more


The (Handbook) Handbook

By Tom Ehrenfeld |  Nov 1, 1993

A guide to writing the perfect manual for employees you care about.  Read more


Image Trouble

By Peter Laundy |  Sep 1, 1993

Ensure that your marketing efforts reflect the character of your company, not an image you hope your market will buy.  Read more


Constructing a Vision Statement

By Ellyn E. Spragins |  Oct 1, 1992

Guide to creating a vision-statement.  Read more


The Effective and Indispensable Mission Statement

By Teri Lammers |  Aug 1, 1992

A construction company's mission statement works as a long-term and day-to-day strategic planning tool.  Read more


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