Bring New Life to Your Vision Statement
Turning your vision into action is a process, not a once-a-year event. Being specific, capitalizing on what's already working, and making the statement part ... Read more
Writing a Mission Statement
Recent Writing a Mission Statement Articles
Start-Up Saga, Part 2: Unveiling a Mission
E*Entity's founders take the crucial step of defining the fledgling company's mission and identifying its client base. Second in a ongoing series. Read more
Let Values Guide Your Firm's Strategies
A review of the book "Managing Upside Down" by Tom Chappell discusses the transformation the Tom's of Maine company underwent which led to values-centered le... Read more
Live Your Mission Statement
To give its mission statement real meaning, this auto-center chain held a series of weekend workshops on quality and customer service for its technicians--ma... Read more
Dilbert Fired! Starts New Biz
The creator of the comic strip Dilbert exchanges some e-mail with Inc.'s editor-in-chief. Read more
The Cobbler's Shoes
An experienced accountant explains how she lost sight of the bottom line when she started her own company and why. Read more
The (Handbook) Handbook
A guide to writing the perfect manual for employees you care about. Read more
Image Trouble
Ensure that your marketing efforts reflect the character of your company, not an image you hope your market will buy. Read more
Constructing a Vision Statement
Guide to creating a vision-statement. Read more
The Effective and Indispensable Mission Statement
A construction company's mission statement works as a long-term and day-to-day strategic planning tool. Read more
Define Your Company's Mission 
Mallika Chopra says that finding your company's mission allows you to motivate your organization towards a common goal. Watch video
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