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DESIGN

The Magic Color for Logo and Web Design (Infographic)

Whether you need a new logo or you're looking to make one from scratch, here's a color pallet with big company adherents.

What do Facebook, Twitter, LinkedIn, and Skype all have in common? The color of their logos is blue. 

Why blue? Research shows that the ubiquitous color has a calming effect that many associate with good qualities such as clean, professional, and trustworthy.

Just about any small business would want to imbue their logo with such worthy traits. But is every variety of blue as effective? This infographic from TemplateMonster breaks down the industries that use the color blue the most--with tips for picking the right blue for you: 

 


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Last updated: Jul 31, 2014

YOLANDA LU

Yolanda Lu (Yun Lu; she usually goes by her Spanish name, Yolanda) is an editorial intern at Inc.com. Originally from Beijing, she is pursuing her master?s degree in business journalism at New York University. Lu is interested in the booming startup scene in NYC and enjoys meeting founders and investors over coffee. She?s also into digital media and learns to code in her spare time.




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