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Zumba: How We Built a Global Fitness Empire

Zumba Fitness' three founders--Alberto Perlman, Alberto Aghion, and Alberto "Beto" Perez--talk about turning a passion for dance into a rapidly-growing business.

Zumba Fitness co-founder Alberto "Beto" Perez talks about why he prefers to employ people with a love for Zumba instead of those experienced as fitness trainers.

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