Zumba: How We Built a Global Fitness Empire
Zumba Fitness' three founders--Alberto Perlman, Alberto Aghion, and Alberto "Beto" Perez--talk about turning a passion for dance into a rapidly-growing business.
Highlights Alberto Perlman and Alberto Aghion turned dance instructor Alberto "Beto" Perez's talent into international business called Zumba Fitness.
Partners Zumba Fitness creators Albert "Beto" Perez, Alberto Aghion, and Alberto Perlman talk about their passion for dance and start-ups.
Roots After a failed tech startup Alberto Perlman, now Zumba Fitness CEO, was introduced to Alberto "Beto" Perez after his mother raved about his dance classes.
Feedback Zumba Fitness co-founder and COO Alberto Aghion talks about how the company grew rapidly once it started listening to what customers really wanted.
Training Zumba Fitness co-founder Alberto "Beto" Perez talks about why he prefers to employ people with a love for Zumba instead of those experienced as fitness trainers.
Q&A Alberto Perlman, co-founder of Zumba Fitness, talks about how he manages a staff of trainers in 150 countries.