Zumba: How We Built a Global Fitness Empire
Zumba Fitness' three founders--Alberto Perlman, Alberto Aghion, and Alberto "Beto" Perez--talk about turning a passion for dance into a rapidly-growing business.
Highlights: Why We Have Fun at Work Every Day2:28
Alberto Perlman and Alberto Aghion turned dance instructor Alberto "Beto" Perez's talent into international business called Zumba Fitness.
Partners: Meet the Three Albertos Behind Zumba10:38
Zumba Fitness creators Albert "Beto" Perez, Alberto Aghion, and Alberto Perlman talk about their passion for dance and start-ups.
Roots: Zumba Fitness' Long Road to Starting Up9:53
After a failed tech startup Alberto Perlman, now Zumba Fitness CEO, was introduced to Alberto "Beto" Perez after his mother raved about his dance classes.
Feedback: Your Customers Have Great Ideas (So Listen!)7:19
Zumba Fitness co-founder and COO Alberto Aghion talks about how the company grew rapidly once it started listening to what customers really wanted.
Training: Best Employees Have More Passion, Less Experience9:05
Zumba Fitness co-founder Alberto "Beto" Perez talks about why he prefers to employ people with a love for Zumba instead of those experienced as fitness trainers.
Leadership: Why Entrepreneurs Should Never Be Micromanagers7:03
The three founders of Zumba Fitness talk about learning to lead by trusting their employees to do their jobs.
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