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Zumba: How We Built a Global Fitness Empire

Zumba Fitness' three founders--Alberto Perlman, Alberto Aghion, and Alberto "Beto" Perez--talk about turning a passion for dance into a rapidly-growing business.

Roots After a failed tech startup Alberto Perlman, now Zumba Fitness CEO, was introduced to Alberto "Beto" Perez after his mother raved about his dance classes.

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