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Zumba: How We Built a Global Fitness Empire

Zumba Fitness' three founders--Alberto Perlman, Alberto Aghion, and Alberto "Beto" Perez--talk about turning a passion for dance into a rapidly-growing business.

Zumba Fitness co-founder and COO Alberto Aghion talks about how the company grew rapidly once it started listening to what customers really wanted.

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