Like every niche, e-commerce also faces some changing trends which can present both a challenge and an opportunity that businesses can capitalize on. That is why store owners must always be on their feet in order to capitalize on and also leverage these trends in order to improve the experience for the e-commerce mobile shopper and also boost their revenues.
If you have already integrated a mobile shopping cart in your e-commerce store, then you must constantly "listen" and do some "trend spotting". So that you can figure out what is hot and is worth including in your mobile shopping experience and what is not. It is not just about spotting trends but also figuring out how these might help your business. You don't want to be left behind when your competitors are hopping onto trends that can give them a competitive advantage in the marketplace.
Mobile trends are just like fashion trends. They are always changing very quickly and as a business, you have to keep in step with these changes if you are going to remain relevant with your mobile marketing strategy. With the year 2016 approaching fast, and this being touted as the year of the e-commerce mobile shopper, retailers can look forward to plenty of mobile commerce trends that they can leverage or experiment with in order to boost their mobile strategy.
1. The Greater Need for Personalization
Stores are already doing lots of personalization for the e-commerce mobile shopper but in 2016, that demand for personalization will even grow stronger. Users want easily navigable shopping apps for example with which they can easily find products that they can purchase. The last thing the shopper wants, especially on their mobile device, is having to wade through a pile of irrelevant content.
2. Better Delivery
Many retailers deploying m-commerce currently are grappling with issues of delivery. Businesses that win are those that are able to deliver quickly and more efficiently. For most businesses, the challenge in 2016 will be connecting the m-commerce buying experience with efficient product delivery to the end user.
3. Ease of Purchase
The e-commerce mobile shopper is not only looking to browse products on mobile apps and purchase them on the main e-commerce retail portal. They want mobile check out. There are new mobile payment options being developed in order to make m-commerce online transactions as easy as possible. There is need for a synergy between smartphones and the offline stores in order to facilitate efficient product ordering. This is especially important because 82% of smartphone users now admit to using their smartphone devices to browse for products before making a purchase.
4. Micro Moments
Another important trend that many retailers are going to adopt in 2016 is the micro moments. This refers to a technique through which businesses can attract customers to a mobile commerce portal. The micro moments bring together the context, immediacy and intent in order to define the consumer's willingness to buy a product. You will be looking for ways in which to attract the attention of the consumer and try to make them convert in the process of carrying out product searches. For example, consumers typically choose the most relevant information irrespective of who is peddling the information. How can your business capitalize on those micro moments?
5. Hybrid Shopping Experiences
E-commerce merchants will be using hybrid strategies in order to maximize on mobile commerce. For example, apart from the mobile apps, they will also be optimizing their websites for mobile. They will also be integrating the online and the offline through brick and click strategies that improve their shopping experience of the user on mobile, the web as well as on the brick and mortar stores.
6. Better Mobile Security
Because mobile portals will not just serve as browsing platforms but also purchasing platforms, there is going to be greater emphasis on mobile security. The mobile commerce platforms such as the Magento mobile store are going to have a Point of Sale (POS) along with online payment options that allow direct checkout by the user.
E-commerce mobile shopping is going to play an important role in 2016. Businesses that will win in this dynamic landscape must put in place the best practices when it comes to mobile e-commerce that will help them fully capitalize on these changing technologies. There are certain m-commerce portals such as PrestaShop ecommerce store that already integrate many of these possibilities but at the end of the day, you have to carry out a close evaluation and see the strengths and weaknesses of your mobile ecommerce strategy so that you can make adjustments accordingly.