Social Media Week, a five-day conference filled with panel discussions, workshops, and product demonstrations, is coming to New York City on February 17. Organized by Crowdcentric Media, the event is aimed at "exploring the social, cultural, and economic impact of social media."

Launched in 2009, the conference is held twice a year in various locations around the world. The upcoming New York City version will span three floors of the Highline Stages in Manhattan's Meatpacking District, each with a separate theme--engage, innovate, and change. Several prominent speakers from the startup world will be at the event, including Jonah Peretti, founder and CEO of BuzzFeed; Neil Blumenthal, co-founder of Warby Parker; and Scott Harrison, founder of charity:water.

Inc. asked Toby Daniels, the founder and executive director of Social Media Week and CEO of Crowdcentric, to share his top three recommendations for what to see at the conference. 

The Now Studio

This will be a permanent fixture during the week of the event on the ground floor and will showcase influential short-form video content. Throughout the week, the creators of the content will run tutorials and share their expertise with attendees. 

"We all want to be better in terms of how we create and share Instagrams or Vines," Daniels says. "It doesn't matter if you are doing it as a complete amateur or whether you are doing it professionally or whether you hit somewhere between the two. I believe that the Now Studio is going to give people a very wonderful and rich hands-on experience in terms of how to become a better content creator."

Half-Day Programs

Throughout the week, there will be a series of half-day programs that cover one topic in depth. Percolate, for example, will host a three-hour program on content marketing


There will be 12 masterclasses held every day. Each features 50 minutes of educational content; examples include "How Journalists Can Rock Twitter and Vine" and "Building Wearables."  

"They are much more intimate with fewer people--very hands-on," Daniels says. "We have some amazing masterclasses happening throughout the week, ranging from things that specifically have to do with social media to things that are tangentially connected."