Spring is just around the corner, and that means not only will the flowers be in full bloom but so will beautiful cities all over the world. Boots will be traded for sandals, and winter coats will be hung up for good. But the most anticipated part of the year is of course the gorgeous outdoor patios, open rooftops, nightlife and the exciting getaways you've had planned for months. Like clockwork every year, new restaurants, nightclubs and hotels pop up just in time for the warm spring air. However, one thing that has changed is the way in which the hospitality industry does business. With technology in a constant state of evolution, the hospitality industry is evolving simultaneously.
In a world where everything can be accessed from a smartphone, convenience and speed has become an essential part of everyday life. We no longer want to call and make a reservation or go directly to the homepage of our favorite hotel. We want an app for that. Good news for everyone, the hospitality industry is keeping up. Providing immaculate customer care and efficient operation systems are just a few ways apps are revolutionizing how consumers interact with their favorite hotels, restaurants and nightclubs. Here are three ways technology is disrupting the hospitality industry.
1. Smartphones - The world in the palm of your hand
Each one of us carrying a small computer everywhere we go gives the hospitality industry an opportunity to improve customer service. With just a touch of a button we're able to download pretty much anything we want, giving access to everything from food and games to shopping and vacations. Take the new iPhone app (available on Android in April) Luxward for instance. "Luxward will change the way people plan their night out," says founder and CEO Phil Castro. "Whether it's dinner with coworkers or last minute bottle service with friends, our innovative technology makes it much more seamless and beneficial to frequent Chicago hot spots." Luxward is a lifestyle app that provides users with the ability to find dining and nightlife reservations, while earning points for every dollar spent or unlocking cool promotions by simply using the app enough. See nightlife table prices instead of texting multiple nightlife industry contacts, and receive event updates via push notifications in real-time. Luxward partners with only the trendiest venues, showcasing the best parties happening each day. They make living the good life easy by simplifying the "going out" experience from beginning to end.
2. Social Media - Know Where to Go
Before the popularity of social media, restaurants and hotels had to find ways to put their name on the map. There was no such thing as checking-in other than at the hotel itself, and making a name for themselves was hard. Having a social media presence is more important in the hospitality industry than ever before. These days everyone knows what everyone is doing at all times. Sign into Facebook for five minutes and you'll see Dan checked-in to his favorite restaurant, and Jen put up pictures of her incredible hotel room in downtown Chicago. Social media platforms have become the ultimate form of advertisement. Businesses like Airbnb have the ability to find the right platforms to fit the needs of their audience, showcase what they have to offer, while also getting feedback from customers.
3. On-demand Economies - The Now Generation
"The now generation" is compiled mostly of, but not limited to millennials. We are no strangers to the culture of wanting everything on-demand, and lucky for us the hospitality industry is giving us exactly that. The prime example of getting what we want when we want it? Uber. They provide fast car service, giving us the ability to go anywhere of our choice and a variety of ways to do it. Hungry? No need to move. Uber will also deliver local food options right to your door. The reality is that this is just the beginning. As technology continues to evolve, the Ubers of the world continue to make our lives more efficient. After all, there are only 24 hours in a day.