There has been a cataclysmic shift in how companies deal with employee engagement. The traditional methodology for engagement fell under a top-down ideology. If you hired the right manager and trained them well, they would keep the company employees engaged. This mentality generated the following:
Don't get me wrong, great leaders are extremely valuable, but they aren't the reason employees become engaged. The items listed above are good, but let's be honest, the reason an employee works is to improve their personal situation; their goals and dreams. If they see an opportunity to improve their personal situation elsewhere, they will pursue that opportunity. Their motivation to show up every day isn't because they memorized mission statements, but because they hope what they are doing can improve their situation outside of work.
Truly engaged employees do not come out of a top-down mentality, but are created through a bottom-up philosophy focused on employee's well-being outside of the office!
To compete for, and retain, top talent in today's workforce, you need to be an organization that helps employees improve their lives outside of work. The companies that do will end up engaging top notch human capital, providing a competitive advantage.
So, with a sizable problem, how do you solve the problem of employee engagement? You need a proactive approach that focuses on benefitting both the work lives and personal lives of your employees.
Let's start with a proactive model. Rather than leaving the wellness up to the employee, proactively help them improve the things that matter most in their lives. It is human nature to procrastinate. Any wellness program left up to the employee to perform will most likely end up not working. What companies in today's environment really need are programs that proactively reach out to their employees on a regular basis, in order to help each employee with both professional and personal goals, as well as development. If employees are gaining soft skills professionally, and are also gaining skills that lead to happier personal lives, they're likely to be more focused and engaged while at work. As they feel progress in both their professional and personal lives, they're less likely to leave the organization for a position with another company. This type of company concern and support is usually rewarded with 4 things that can significantly affect a company's bottom line: increased employee engagement, diminished absenteeism, improved retention of top talent, and decreasing levels of overall turnover! With such evident results, it becomes extremely easy to recognize a clear ROI on the benefits of wellness. Wellness just isn't a rosy term used to make you feel good, but rather a true, measurable benefit to employees that will also improve the company's bottom line.
One company, Achieve Today, has established itself at the forefront of the engagement revolution. Josh Christopherson, CMO for Achieve Today, says that, "these strategies can improve not only your life, but also your career growth, relationships, and mindset. Workplace engagement is a trending topic. Our company, Achieve Today, was named in the top 10 places to work in Utah for 2 years in a row because we understand that training only works short-term. You have to help employees reprogram their beliefs in order to have them realize their potential, both inside and outside of the office. Doing so rewards the company with loyal employees, offering their services for life. And your bottom line will see the benefits."