Today, most buildings across the United States are equipped with some type of Internet service. It's almost second nature to ask what someone's Wi-Fi password is, and we inevitably get frustrated when our YouTube videos take more than a second to load.
As Internet consumers, we complain about the big Internet providers who are known for their unsavory customer service and pricey packages, yet we have few options when it comes to Internet options. For small businesses, it's difficult to compete with the Internet giants who have the money and resources to outfit entire cities with Internet. But like any other industry, the Internet business is ripe for disruption and there are several ways these businesses are changing the competitive landscape.
Taking on the "Big Boys" of the Internet World
Consumers in the 21st century are digitally savvy - they're always looking for cheaper, more efficient ways to bring Internet into their homes. Fiber optic cables have attempted to fix this need for faster Internet, but cables are still subject to being cut by vandals and can only exist in certain geographical locations.
A solution that threatens to overtake Internet giants of today is a mixed fiber-microwave service that allows providers to bypass running physical lines underground and unnecessary construction costs. Everywhere Wireless, an Internet provider that owns and manages a Chicago-based gigabit Internet network, takes a significant market share away from the Comcasts and AT&T's of the Chicagoland area thanks to their microwave technology. In urban cities like Chicago, the Internet game is always evolving and the provider who delivers the most reliable service will prevail. Instead of digging up concrete slabs to lay down cables, providers like Everywhere Wireless utilize microwave antennas, which can be installed much quicker than fiber-optic cables.
Chicago's Next Big Internet Provider
Companies like Everywhere Wireless possess an agility and flexibility that other established Internet providers lack, but they also provide a much better overall experience. Everywhere Wireless likes to look at the industry as 10% technology and 90% customer service; they want to make the customer experience as easy and enjoyable as possible, without sacrificing quality. This business model appeals to clients that are tired of paying the rental costs, taxes and increasing monthly fees to big corporations who, in turn, don't always provide the best customer experience.
Another area that Everywhere Wireless has traditional Internet providers beat is that they ditched construction costs and did away with expensive TV bundles. By eliminating the need for laying cables underground, companies like Everywhere Wireless can offer cheaper services that are secure, reliable and can be quickly installed. If issues with a service arise (a rarity, given their historical 99.99% uptime), Everywhere Wireless simply swaps out their antenna and customers are free to cancel their service because there is no binding contract. In many ways, companies like Everywhere Wireless are everything that Comcast and AT&T are not; Everywhere Wireless is about putting the customer first ahead of costly expenses while providing the Internet speeds promised to the end-user. The rigidity of older infrastructures make it difficult for big Internet providers to adapt and meet customer needs in a world that experiences technological changes at rapid paces.
Today's customers are digitally savvy and always looking for a way to cut costs. The notion of cord-cutting poses challenges for service providers who have long relied on selling customers expensive TV and Internet bundles. With a service like Everywhere Wireless, television and Internet can be bifurcated. All customers need is a strong Internet connection and they can turn to services like Playstation Vue or any other TV provider for their television needs. Other companies are following suit, and the frugality of today's consumers provides an opportunity for Everywhere Wireless to move into and take advantage of the service space.
The Internet revolution made it possible for entrepreneurs to disrupt traditional industries, but even the Internet business is subject to disruption. Major service providers have dominated the industry for years and now face competition from more efficient Internet providers who easily cut costs in half without sacrificing speed or customer service. It's no longer about who has the most TV bundles or is the lesser of two evils in the Internet business - it's about who has the most reliable Internet and the best customer experience throughout the entire process.