This is a question that most startup company owners ask themselves, but even if you're a veteran at the game, there is always more you could do online for your website. But just because there is more you could do, does that mean that it's the right move for you? Believe it or not, this is one question where the vast majority of answers will be the same--no matter your industry, size business, experience, or other--the answer is YES. It is crucial you invest in your website and create a killer design with killer content, features, navigation, and more, and fortunately, it's pretty easy to do. The hardest part is deciding that you're ready to spend the time and money to make it happen.
If you're not quite yet convinced, consider the following 5 reasons why it's so important to invest in a killer website below:
You only get one chance at making a first impression.
And for most businesses, that first impression is a search through your website. In fact, according to HubSpot, visitors spend fewer than 15 seconds on your website if you aren't able to grab their attention. The truth is, a mediocre website isn't going to do the trick. A generic website that you create quickly and for free isn't usually going to do the trick either. Your website has to not only look professional and high quality, but it has to also be interesting and engaging. That's a lot to accomplish in just 15 seconds, and only a killer website will do it.
So what exactly does it mean to "invest in your business?" It doesn't necessarily mean you have to hire someone to help you professionally design your webpages or pay a lot of money for a fancy theme or template (although these are two great options). It just means you need to spend time understanding your audience, brainstorming and A/B testing different designs, researching what works in your industry, getting creative, and spending a lot of time and money to make it all happen. For most this does mean hiring someone to help or paying for a premium website theme, but that's up to you.
Your website is where you get your leads and have your first conversation.
Your "conversation" can happen without ever speaking. As someone clicks around your website to read your content, learn more about what you have to offer, check on your credibility, and more, this is all creating a picture in a potential customer's head. It goes beyond a first impression. Your homepage might look great and you might be able to fake your way through that first impression interaction, but there is a lot that can go wrong the longer someone digs into your website.
Navigation is the first thing to worry about, but images, content, contact pages, and more are all aspects of a website that need attention. If you want to do it right, that means investing in time and money, and sometimes including fancier features or hiring a professional.
Take advantage of the Mobile Crowd
Mobile is more important now than ever before. According to Google, more searches are now taking place on mobile than on desktop. This means that you want your website to function well on the small screen for visitors, and not every website template you download is going to be equipped for that, also known as being "responsive." If you don't take the time to really invest in your website, you could lose all of that mobile traffic because your pages are taking too long to load, the images are covering up all of your text, your links are not clickable, and more.
A professional web design is one of the easiest ways to set your company apart from the competition.
Plain and simple, when people look at two websites you can usually tell which one is more intuitive and more aesthetically pleasing within the first 3 minutes. If you want to really compete, you're going to have to have a killer website.
Doing it right the first time will save you money in the long run.
If you create a website on your own that is sub-par and then you want to make changes, it is usually going to be more time consuming than if you had a blank slate.
This is mainly because of SEO factors and considerations. You will have to redirect all of your pages correctly to make sure you don't lose any rankings, and starting with an entirely new design could cause spacing and image issues that take a lot of time to fix. Many of our clients have gotten frustrated with a redesign and then hired us to make changes, which can sometimes be even more expensive than creating a website the right way from the start.