So there is actually a big difference between creating a Pinterest page for a business and creating one personally, and there is a big difference between creating a standard page and a killer page. Companies tend to forget that Pinterest is often indexed in Google search results, so even though you may not have as many flashy products as some of the other pages out there, you can still benefit if you know what you're doing on the network. It takes some research and some planning, but overall Pinterest is a great option for every company looking to try something new in the New Year.
Before You Start: Understand Pinterest, Your Audience, and Your Competition
So this may set you slightly above 10 minutes when the page is said and done, but it's worth it in the end. Spend some time on Pinterest to get a feel for how it works, how your competitors are using their pages, and how your audience is sharing and browsing. This is actually a big part of creating your page because it can help you plan out what content you're going to create and put together for your page beforehand. This helps things move faster, but it also ensures that you have a clear direction so that when you do go to setup your page you're set. This means brainstorming the boards and pins you want associated with those boards before you even get started.
On that same note, it's also a good idea to determine who will setup and manage your page. If you don't have a designated social media department, make it clear who is responsible for Pinterest so that you don't get several different employees trying to post things and potentially ruin the consistency and/or tone of your page.
Setup Your Pinterest Business Page Here
Pinterest makes it easy to setup a page. It's also important to make sure that you create a business page as opposed to a personal page because it gives you access to more features, such as analytics and rich pins.
Visit the link above, fill in your email address, password, business name, type of business, and website, and you're done. Then they take you to a page where you can follow 5 topics for your own page, but this is mainly important if you plan to browse, learn and connect with others on the network (which is great, but this is less important if you're looking to use Pinterest to promote your brand). Once you've reached the end of this step, your home feed will be all setup and you're ready to create boards and pins to post on behalf of your company.
Create Pinterest Boards and Add Collaborators
Once you're on your homepage, you want to actually visit your profile page to see everything that your company has added. To do this you simply click the pin icon in the upper-right hand corner. Here you will see all of your boards, or how you organize things that you've posted, and then if you click your boards you will see your pins, or all the individual content you posted. Most companies start out by creating a board and then uploading pins to that board.
To create a board, you simply click "Create a Board" that will show up on your profile page, fill out the name of your board, description, category, if you want to include a map, if you want it to be a secret board, meaning a board only you and those you invite can see, and any collaborators you want to add to the board. You may potentially want to add collaborators to make sure that someone in every department has access should they want to include something on Pinterest for your business. Click "Create" and you're set.
Create Pins for Pinterest
Pins are what people are going to potentially see on Pinterest, re-pin to their own boards, and then either potentially buy what you're selling or use your graphic for an article they're writing, a post their sharing on Facebook, etc. In other words, your pins are crucial. This is where you want to really look at your competition and think about the pins, or content, you want to include on behalf of your own company. As with all content, the more interesting and relevant the better. Hopefully you already have some of this planned out from the first step.
To get started creating pins, visit the board you want to pin to and click "Add a Pin." You then have the option to add a pin from the web or from your computer. In order to really stand out and hopefully earn some shares on the network, funny gifs and memes from the web are a great option, but the best option is to upload your own content. Regardless of which option you pick, web or upload, you'll be able to write a description and then publish.
Keep in mind, whatever you want to upload to Pinterest must include an image or a video in order to be accepted and added by the network.
Do Some Quick Re-Pinning
A "repin" means that you pin content other users have added onto your boards. Similarly to the importance of sharing others content on Twitter and Facebook, browsing the Pinterest network and repining others' content is important for visibility. This can help you get noticed by others on Pinterest and hopefully jumpstart your own pins.
To find content you may want to repin to your existing boards, you can always search keywords in the search bar, look through categories that are similar, or just scroll through your homefeed. Hover over the image, click "pin it," choose the board you want to pin to go to, and you're done.
Utilize Rich Pins
So the above points are how you create a page, but here is how you move onto the "killer" aspect of creating a Pinterest page. Rich pins, similarly to rich snippets, allow you to add extra information to all of your pins. By adding rich pins, you can help give visitors more information about your brand, which can help you stand out more amongst your competition. There are five different types of rich pins, including recipe and movie pins, but below are the three most often used for small businesses (and particularly B2B businesses):
- Place pins. This means that those who pin something you have enabled with place pins will be able to put it on their map.
- Article pins. This is a pin that has an image along with an article link. Here is a great example from HigherVisibility on Pinterest.
- Product pins. This shows users where they can purchase the pin they're looking at, the price, and the website link to make the purchase. This is also where you can utilize the new Buy Button.
Getting started with rich pins is easy, but each type is slightly different. This will set you over the 10 minute mark slightly, but they're a great option to get more advanced.
As you can see, a big part of creating your page quickly and effectively is actually planning out your steps before you even setup the page. The actual setup is quick; it's making sure you're going to be successful that takes the other 7 minutes. The network is incredibly intuitive and will help you ever step of the way.
Once you have created your page, there are things you can do to market that page such as adding a Pinterest button to appear over your website images, build relationships with influencers, rich pin options, and more. This will take a little bit longer than 10 minutes, but it's all an important step in keeping your page successful.