Content Sponsored by Aflac

Great success stories are built on passion, creativity and smarts that can take your business to the next level. But it all starts with hiring the right talent. In a recent Inc. study of the fastest growing companies in America, when it comes to recruiting, business leaders cited company culture as the single most important factor in attracting top talent.

Your benefits package is a powerful way to create the company culture you want--and attract the terrific talent you need to succeed.
Here's how.

Benefits big and small.

Of course, good employers offer the basics (health care, vision/dental, 401K. e.g.) but don't stop there. Adding small creative benefits and perks, like a fridge stocked with fancy water and free snacks, or big ones like long-term disability insurance will help you create a company culture that stands apart from the pack.

Benefits that grow with your team.

Managers and mid-career hires aren't the only ones looking for strong benefits packages: Younger hires are looking for great benefits too. Looking to attract your next generation of talent?

Try offering them flex days, the ability to work from home, summer Fridays, mental health coverage, substance abuse coverage, or extended maternity and paternity leaves.

 "It is crucial to stay ahead of employees' needs and wellbeing," says Jeramy Tipton, VP Distribution Expansion and Sales Enablement. "As you put together benefits packages, think of both present and future needs. This positions your business environment as a great place to work today and attractive enough for the long haul."

The right benefits package can help attract (and keep) talent in roles across your team.

Benefits mean business success.

You may not equate sales volume with benefits offered, but a comprehensive package with a healthy range of perks can substantially improve productivity and engagement.

Why? Because when benefits minimize day-to-day stressors--like having a sick child--knowing there's the option to work from home can empower employees to funnel all of their energy and creativity into doing the best job they can.

But that's not the only reason to offer a comprehensive benefits package: With unemployment at near-record lows and highly skilled job candidates in high demand, successful employers are doing more than just providing competitive salaries.

"Providing great benefits isn't just the right thing to do," adds Tipton. "It's the right thing to do for your business."

Aflac coverage is underwritten by American Family Life Assurance Company of Columbus. In New York, coverage is underwritten by American Family Life Assurance Company of New York."


Exp. 8/19