I've always said that writing is the best way for entrepreneurs to learn and stay sane through their journey. In fact, it was the roller coaster ride of entrepreneurship that motivated me to begin blogging in the first place.
A question I always get is how to transition from someone who writes to improve his or her life to someone who writes to improve the lives of others.
While everyone has a different path to becoming an influential writer, below I share what things I've done to be able to write for publications like Inc., Forbes, The Huffington Post, Entrepreneur, and many more outlets. I hope this advice helps you on your blogging journey, and you're able to change your life and the lives of many others in a positive way through your writing.
1. Learn From Your Editor
When I first started writing for major outlets, I noticed my editor would change a lot of the articles I was submitting. Taglines, pictures, takeaways etc., were changed all the time. As this was happening, one of the smartest things I did was learn from the edits my editor was making.
To get the opportunity to write for major publications and to grow an audience, you must have an example of work that's performed well. The most effective way to do this is to learn what style and format your editor likes, and then adjust accordingly.
Editors are like the varsity players of the publications you write for. They know what works and what doesn't, and their goal is to help you craft your message to get to the most people as possible.
When I started writing for Inc., I made it a habit to note all the edits my editor was making. I followed his work and became obsessed with iterating my articles to fit the format he recommended with each new release. Eventually, this gave me opportunities to write for other major publications, and it helped me improve leaps and bounds as a writer.
2. Stay Up To Date With The Industry
When you start blogging, you'll get pitches from companies looking for you to cover them. While many writers ignore or choose not to cover these startups, as a blogger it is your responsibility to update your followers on upcoming companies and news updates in your industry.
Because of this, you should always try and at least read every pitch you get for a story. While you won't be able to cover every company that pitches you, at least seeing the trends in the messages sent to you can be eye opening.
After I published over 100 articles on Inc., I noticed a huge amount of emails from companies looking to disrupt hidden niches. From this, I was able to really see where I added value to my readers and why people were reading my blog.
3. Post Often
When you get your first chance to write for a publication, you should write as often as possible. If your editor wants posts once a week, try putting something out once a day. This is the fastest way you're going to be able to build a following.
Consistency is how you'll get people to follow your writing. When I started out, I made it a habit to write about one thing I learned my day every night. And in the early days, I was religious about getting these posts out to one of my outlets. From having this discipline, I noticed how much faster I improved my writing compared to my peers. I also gained followers much faster, and my blog grew at a more rapid rate.
If you want to build a brand through blogging, be consistent and come out strong right from the get go. Your editor and your followers will appreciate it.