As the era of the cold calling salesman ends, inbound marketing has started to become more and more important. If you're a company trying to gain market share and scale, learning a few inbound marketing techniques will serve you well. While many founders believe they must hire a CMO or growth hacker to do this, many methods can be done with little to no experience.
Below, I'll highlight some basic ways to get started with inbound marketing techniques. The golden rule to keep in mind as you go through these is to first provide value for your customers, and then reap the rewards later on. Once you're able to adopt this philosophy, you'll have no problem becoming an inbound marketing pro.
1. Start Getting Comfortable With SEO
SEO is crucial for any organization today to get discovered on the web. Having great SEO means you'll show up more on top search engines like Google, getting you much for traffic to your website.
While there are multiple ways to go about SEO, it's best to have a mentality to optimize SEO in every department of your company. Make sure your development team is using SEO practices when building your website, and that your website title and description is how you want it on sites like Google or Yahoo. Mitul Gandhi, CEO of seoClarity, notes that "Getting an entire company aligned to support SEO can be hard. The most successful companies we work with make building a terrific search "experience" for their customers as the primary objective for their organization. Its a concept that everyone in the organization can understand and support."
When you begin looking for press, try making sure the outlet links your website in the article. Having trusted publications put your link on their site builds credibility, and goes a long way in Google rankings.
2. Start Blogging
Blogging is an excellent way for you to teach prospective clients something of value. Keep in mind blogging is not is a place where you should be advertising your company. If you do this, no one will come back to check out you blog posts and you'll be writing to no one.
Instead, write about important topics in your industry and tips to do something better. How-to posts are a great way to get started with blogging. With enough posts and a big enough following, you'll begin to look like more of an industry expert.
The other important tip to remember when putting out a blog is consistency. Like everything else, it takes dedication and reliability to see results from a blog.
3. Make Infographics
Infographics are inbound marketing gold mines many people don't take enough advantage of. In today's world, most people are too busy to sit down and read super long blog posts or emails.
This is where infographics come to the rescue. These pictures can provide a ton of value in a quick and easy format for customers to digest. Piktochart is a great way to get started for free, even if you're a complete novice when it comes to designing.