Your logo is an essential part of your company. A bad logo will only lead to serious problems because it will send the wrong message. And it's generally not something you should tackle alone--unless you're an awesome graphic designer as well. For most companies, it's a good idea to invest in professional creative logo design services to get from an idea in your head to an actual design that will capture your prospect's' imagination. But don't worry; although this is a critical component of your brand, that doesn't mean you need to spend a fortune on logo design.
Don't have much money but need something professional? Shop around for a designer on Fiverr. As you'll see, the price is right--and you might be surprised at the quality of the design you'll receive. If you're not sure which illustration style you want for a killer logo and you want to get multiple offers at once, you can crowdsource your logo project. There are some online design communities Like Behance where you can post your project and let the community know exactly how much you want to spend, as well as whether you'd like a beginner, intermediate or expert designer. Once you've determined how you'll go about getting your logo from concept to production, it's time to determine exactly what you want from your logo.
In the remainder of this guide, you're going to learn five tips that will guarantee you a logo that sells your product or service.
The drive to become unique is one race that will continue for eternity. You have to find a way to distinguish your brand from your competitors. For a start, your image has to stand the test of time. Forget about fitting in with the trends because the trends will change entirely in the next six months.
Don't try to imitate your competitors. You have to be smarter than that. People will notice if you are copying someone else. You will, of course, see similarities with some other logo because that's inevitable, but make sure this is accidental and that it doesn't take away from your uniqueness.
So how do you think of something that's outside of the box?
Start by trying not to opt for an industry logo. For example, the Apple logo has nothing to do with computers, but it's synonymous with the company. You can choose logos in a broad sense, and that's what many people forget.
What Does Your Brand Stand for?
You have to be able to understand your brand. Your logo may be just an image, but it's also an introduction to your brand. If the logo doesn't reach a specific audience, you are failing in your task. Begin by writing down what you think about your brand.
This could come in any form. Here are some of the points you should cover:
Deeper meaning is important in a brand. Without a deeper meaning, your logo is in danger of becoming just another image.
Remember that the message you will be sending to your customers will be subliminal. They are not going to spend a long time thinking about your brand. Instead, they are simply going to 'get it' or not.
Color is Everything
Your brand's personality is mainly defined by color. Color has the power to influence your mood entirely. Different colors say different things. Bright and bold colors grab the attention, for example. Neutral colors blend into the background, to give you another example.
Spend a long time thinking about your colors because they will bleed over into other aspects of your brand. Entire marketing campaigns are designed around the colors you find in a logo.
The following list will give you an idea of what certain colors say:
Red - Energetic, sexy, and bold.
Blue - Professional and trustworthy.
Yellow - Sunny and optimistic.
You can spend ages thinking about the psychology of color. Go further than considering individual colors, though. Think about how different color combinations influence how people think. This is where it gets complex, but understanding it is important.
There are two parts to a logo you have to take into account. The first is the symbol and the second is the name. If you are just going to use the symbol, you are forcing yourself to do way more advertising. That's the only way to make someone think of your brand when they see your symbol.
This is why many companies choose to combine a word with their local. Adding in your name can work with the right type of logo and name.
But your company name has to be a unique creation. If you have a name made from general words that you can't trademark, there's little point in adding a word. Anyone can copy it and the words won't become instantly synonymous with your brand.
A lot of organizations choose to come up with their company names at the same time as their logos for that reason. It allows them some wiggle room if they do decide they want to incorporate a word into their logo.
Keep it Simple and Flexible
Consider how your logo will be used. For example, an overly complex logo can't be easily printed on t-shirts and other marketing matter without either costing a lot of money or being completely impractical. There's a reason why all major companies have relatively simply logos.
Furthermore, complex logos are harder to remember. Think simple and you will automatically have more flexibility as to where you use your logo.
Think about Apple, Amazon, Google, and FedEx. Their logos are simple and you can easily envision them. It's not just because they are such well-known names. You can remove any mention of the brand's name and you would still recall their logos.
When designing your logo, check to see where it looks good. Make sure it looks great on multiple devices and on multiple social media streams. It has to exceed paper. This is a new challenge that you never had to take into account before.
But you are working in a new age. Additionally, you have to adapt to it.
A Trial and Error Process
You must understand that this is a trial and error process. It may seem crazy to think that way because once you launch your company your logo is out there. In the beginning, you have plenty of room for change, but as you become more successful it becomes nearly impossible to rebrand your company without a huge amount of disruption.
In the beginning, produce a number of logos and test them. You could use them on multiple advertisements or gather together a customer focus group. The more opinions you can get the better.
Use feedback to make any changes and decide on what logo your brand is going to use going forward.
How will you start designing your company logo today?