Thanks to online marketing, there are a whole host of options for generating new leads. Every business should cover the basics, such as having a designated landing page, offering free content, creating targeted ads and email newsletters.
But if you really want to stand out from your competitors and generate leads fast, you should look for some unique strategies.
Here are 6 creative ways to generate hot leads for your business.
1. Build Relationships on Social Media
Using social media for lead generation strategy may take a little more time than others, but the payoff is worth it. Most marketers use social media as a platform to blast their brand's message, but the real value comes when you develop one-on-one relationships with your audience.
Instead of just responding to audience engagement, actively seek it out. Reach out to people in relevant groups and work to build personal relationships. Facebook and LinkedIn, for example, have many very specialized groups of people who are bound to be interested in what you and your business have to offer.
When potential leads start to see the person or people behind your business, it will help drive conversions and build customer loyalty later on.
2. Create a Viral Video
If you're a fan of the Super Bowl commercials, you're aware of the shift in advertising from offering promotional to entertaining material. If you need some examples, check out Advertising Age's Viral Video Chart.
Thanks to YouTube and social networking, this is a strategy you can take advantage of for lead generation. Instead of focusing on promoting your product or service, get creative and develop a video that really speaks to your audience, and do it often. "Content strategy is very effective for lead generation and videos are the new trend," said Salvatore Vacante, CEO of SavelGo, a lead generation and mobile advertising platform for businesses. "Try to create a new video every day!"
If it's memorable enough, it will spark interest in your brand that can turn into hot leads.
3. Host a Webinar
Come up with a great topic that offers value to your potential customers, and turn it into a webinar.
Webinars are a great way to connect directly with people, and you can use it as an opportunity to offer other lead nurturing content, such as an eBook or free resource.
There are a lot of platforms out there that make it easy to host a webinar, like AnyMeeting, GoToMeeting and WebEx.
Create a signup form for your event on your website and promote it on social media. When potential leads sign up for the event, you can ask for important demographic information that you can use to target them as leads later.
4. Work with Influencers
There's no denying that potential leads will take anything nice you say about your own business with a grain of salt. They know you're trying to promote your products or services.
However, when someone else with authority in your niche endorses your business, people pay closer attention. According to McKinsey research, word of mouth generates two times the sales as traditional advertising.
Try to team up with someone who's considered an authority in your niche, but isn't your direct competition. Cross-promote each other's businesses on social media and on your websites to leverage the power of 3rd-party endorsements.
5. Network at Events
There's a reason B2B marketers consider in-person events one of the most effective marketing tactics. Face-to-face interactions remain the best way to wow your audience and generate new leads.
Look for opportunities for your business to participate in events that attract your target audience. If you manage to impress them and get their contact information, the face-to-face interaction will have a positive impact on whatever marketing material you send their way in the digital world.
6. Create a Free Tool
In marketing these days, ebooks, whitepapers and infographics are crowding the internet. If you want to offer something for free in exchange for contact information, tools are a very unique option.
CoSchedule's free headline analyzer is a great example of a free tool that offers value and attracts leads like magnets.
If you don't have the budget to put together something like that, there's a lot of other ways to create simple tools that bring value to your audience.
Another example from CoSchedule is their free editorial calendar. It's a simple spreadsheet, but a valuable tool for potential leads, who are happy to offer up their email in exchange.
Know of any other creative ways to generate hot leads for your business? Comment below!