Inbound marketing has become the marketing strategy for brands to truly succeed. In fact,'The Ultimate List of Marketing Statistics' by HubSpot states that 54% more leads are generated through inbound tactics, and that they're below the average cost per lead of outbound methods. Considering the fact that companies can save up to $20,000 per year by opting for inbound marketing, it's time for you to embrace it as well. Once you have the basics in place, you can use the following seven strategies to create a successful strategy that delivers results quickly.
1) Begin Blogging Actively
Blogging is one of the most effective inbound marketing techniques around. Not only does it help brands establish their leadership in their industry, but it also boosts their search engine rankings by adding fresh content to your site regularly. So, post three to four times a week and circulate your blogs via social media. To appeal to your prospects and win them over, though, consider taking a stand, making a point, or sharing your perspective. These will help you make a connection with your site's visitors and convert them into leads quickly.
2) Add a Blog Subscription Landing Page
Since your blog is one of the inbound marketing techniques you'll be using to get quick results, you'll need to generate subscribers to it. Your current subscription field may not necessarily be as effective as a dedicated landing page for generating blog subscribers. The latter provides you with a dedicated link to promote blog subscription, making it easier for you to send people to your landing page rather than wait for them to scroll down your blog and find a box to subscribe. As this cuts through the chase, you'll get quicker results for sure.
3) Provide More Offers to Attract People at All Stages of the Buying Process
Traditionally, websites only have a single offer: Contact Us. However, this is only effective if your prospects are ready to speak with you. As a result, you may end up missing out on other visitors who aren't ready. Luckily, inbound marketing is very helpful in this regard. You can educate your site's visitors through videos, webinars, eBooks, and much more. These will help you generate leads regardless of where they are in the buying process. A good example is Christeli, a website covering its story, and even reviews to subtly push people to buy.
4) Include Visuals Calls-to-Action Across Your Site
Using links for calls-to-action doesn't cut it anymore. Instead, colorful, graphic and visually appealing images are more in demand, especially when it comes to getting your visitors to fulfil your call-to-action. So, use a graphic call-to-action button to attract your prospects, persuade them to click it, and clearly communicate the value of their actions. If you use these buttons on your homepage and throughout your site, you'll be able to effectively increase the number of leads from your website.
5) Come Up with a List Re-Engagement Campaign
Not everyone on your email list is necessarily an engaged subscriber. Therefore, continuing to email them is bound to affect your reputation. However, you don't need to get rid of those subscribers just yet. Invest in a re-engagement campaigns to bring back the subscribers you thought have slipped through your hands. If they don't respond, you get to clean your list and eliminate inactive members. As a result, you can protect both your send reputation and email deliverability rate. Besides, you can be more sure of the success of your email marketing campaign in the future. Businesses like Lulu are doing it pretty well. Even other platforms like Freelancer.com keep people in the loop.
6) Start Newsjacking
Newsjacking is the practice of riding the wave of a popular news story to amplify your sales and marketing efforts. The term was popularized through David Meerman Scott's eBook 'Newsjacking: How to Inject Your Ideas into a Breaking News Story and Generate Tons of Media Coverage'. Basically, it entails findings opportunities in stories related to your industry, local community, or even global affairs. For instance, when Kate Winslet carried Sir Richard Branson's elderly mother out of their burning house, the London Fire Brigade newsjacked the story and added an invitation to the actress to train with their firefighters at their local training center. In addition to getting more traffic, the site generated more leads and effectively expanded its social reach.
7) Share Your Content with Other Websites Your Prospects Frequent
If you want to expand the reach of your content and truly get the most from your inbound marketing efforts, don't limit your content to your site alone. Offer your eBooks, whitepapers, etc., to other websites which may be struggling with content of their own. The links these sites add to your content will generate leads back to your site and get you more qualified visitors and potential clients. To prevent your content from being duplicated, though, update it once you repurpose it.
While these seven techniques guarantee quicker results, they're also effective for your long-term inbound marketing strategy. So, try them right away to reap their benefits.