When you curate content, you actually pick, classify and contextualize content from third party websites to display on your own website, and in the process allow traffic redirects to the external websites you get content from.
It is noteworthy that marketers from all sorts of industries today use about 25 percent of curated content on their websites. According to a 2014 study by Trapit, content curation is an important part of the content strategy of 74 percent companies.
When you curate content, your target audience does not essentially see or read it in a branded context. Moreover, content curation involves the distribution of content through a range of networks, such as social media, emails, feeds, blogs and branded websites.
With the factors stated above, how can you, as a marketer, prove your success in using content curation and rise as a reliable influencer in a specific niche? What metrics would you use to gauge the success of your content curation efforts?
According to Bill Zimmerman and John Socratous CEOs of Wizmotions "ROI can be evaluated in time and nothings has more impact than few important steps that each business owner has to follow in order to see results like: building that important content for his business, content that will bring some importance and value to the engine, bring that traffic to the site which will improve the presence, awareness and notoriety".
Let's explore how you can do that.
Assessing Curated Content Metrics For Websites And Blogs
To measure the success of content curation on your website or blog, keep an eye on the following metrics:
Assessing Curated Content Metrics for Email Newsletter
One of the most used methods to distribute curated content is through email newsletters. Below are the metrics to keep eye on in case you are using this method for content curation:
A Vape Pen company based in USA is using this method for a lot of time and the results are very good. Statistics are better than everyone expected. The CEO of the company says "that each newsletter we send to our clients has a very detailed content. That's the secret".
Assessing Curated Content Metrics for Social Media
Keeping track of the social media progress of your curated content is also important. You can use the metrics listed below to keep an eye on how you are doing on social media:
Even though you may find these metrics akin to the normal content marketing metrics, but in reality, content curation changes the numbers by providing a different perspective, and context to the content, and a different experience to your audience. These metrics would help you measure the ROI of your content curation effectively.