Too many companies have a template set for their sales pitch--"We are XYZ company. We have shops everywhere. We offer great products or services. We are an innovative, award-winning business that clients love." If this sounds familiar, then your pitch is landing on deaf ears. Worse--your generic pitches may be decreasing your chances of making sales byirritating 59% of your prospects. Therefore, you need to drop your current pitch and create one that delivers better results and happier clients.

Five Components of a Successful Sales Pitch

Contrary to its namesake, a pitch doesn't mean hurling information at your prospects and expecting them to catch it. You need to get them to react to it, possibly even bat it out of the stadium so that they can begin running to your store or carry out a desired action. Unfortunately, despite claims of simply dreaming up the perfect pitch after a good night's sleep, marketers actually put a lot of effort in determining the following five components of the right sales pitch.

A Mutual Point of Agreement--
A Solution to a Problem -
A Point of Difference -
Benefits and Features -
A Call to Action -

Five Tips for a Money-Making Sales Pitch

In addition to the five components above, follow these five tips to overcome the hurdles of creating the perfect sales pitch and ensure that it resonates long after you've delivered it.

Do Your Homework--
Address Objections with Objections--
Showcase Your Brand Advocates--
Emphasize on Value for Money--
Constantly Experiment with Pitches--

With these tips in mind, you'll inch closer to getting your prospective buyers listen to what you have to say about your brand's offerings. Just remember to never meet a prospect unprepared or else you'll just be wasting their time and yours. Moreover, keep your pitch on-message to retain buyers' attention and avoid losing them during the best parts of your well-crafted pitch.

Published on: Mar 7, 2016