Businesses have so much competition. If you drive through a fairly large city or town, you could see new businesses on every corner. Besides the number of new startups in an industry, dentists also have to compete with Fortune 500 companies as well.

With so much competition, it is hard for new entrants to compete. A huge number of companies fail because they didn't know basic inbound marketing techniques. You have a number of options for success. Each of the choices for marketing your business has its merits. In this article, we'll expound on one that many companies don't understand -- email marketing.

Email marketing is sadly considered to be dead by many, however if done correctly it can yield up to 4300 percent return on investment. Not just this, it also helps build relationships and can help bring in new patients.

According to an expert in the field of inbound marketing, "Email marketing is better because it gets you in direct touch with your potential clients, giving you a chance to strike a chord and convince them why they should work with you...and when they'll go happy they'd recommend your services to friends and family."

Let's get started. These are ways to make email marketing easy to learn and use.

Know who to email -
Use e-mail etiquette
Use links -
Don't use many pictures
Make unsubscribing easy to see
Maximize the e-mail dimensions

These are tips that will help you market your company through e-mail. When you incorporate email into your overall marketing strategy, you will see great results and the numbers of customers you have will increase.