Email tracking has become common in the world today. It may feel a tad unnerving for some, but the truth is this is more transparent than ever before. Companies are realizing that without transparency in customer data they risk turning their customers away. Still 44% of people are classified as 'reluctant consumers' in that this group is reluctant to release data to companies.
There are many email tracking tools being used today, and they all have different capabilities. This article is going to go through some of the main ones in order to show you just what's possible in the business world of today.
MailTrack is perhaps the simplest concept on this page. It's a Google Chrome extension and it simply adds various checkmarks to all the emails in your inbox.
A green check says the mail was delivered and two green checks tell you that the mail was read. This is the free option. If you want to add the premium option, you can even add daily reports and link tracking.
The one disadvantage of Bananatag is that it limits the number of emails you can track to five messages per day. This is limited tracking and therefore won't be suitable for most companies. The free version also includes simple metrics and notifications sent to your own inbox.
The main benefit of Bananatag is that you can use the email scheduling feature. This will allow you to send emails based on when your target is most likely to be online. It allows you to account for major time zone differences, thus reducing the impact of geography
You can use this on Outlook as well.
If you are a Gmail user, Mixmax is something different. According to what it has said since release, it wants to reinvent email and the messages you send to your list. It comes with 100 tracked emails per month. As well as this, you can track downloads and clicks, as well as schedule meetings all within Gmail.
In addition to email tracking, it reinvents the way you deal with your emails. There are some design solutions available that completely transform links and attachments. You can open them without ever actually leaving Gmail. As you would expect, it comes with full email scheduling.
Boomerang is well-known for its email reminders. But what Boomerang also does is allow you to discard a message and then have it return when you need it. For example, you may clear your inbox of a message and command Boomerang to bring it back two weeks later when you actually need it.
Unfortunately, Boomerang's email tracking option does lack because you can only track 10 different emails every month. This is ideal if you are running a small business or only want to use it for the most important messages.
Response tracking is a great option for those very important messages, though. If you are sending an urgent message to someone, response tracking will notify you if this message goes unopened. This can tell you whether someone is truly engaged with your business or not.
5. Hubspot Sales
As you can tell from the name, Hubspot Sales is designed specifically for salespeople. The email tracking option with the free version is generous, with 200 emails per month available. When you install Hubspot Sales it adds a sidebar that allows you to add context to who you are sending your emails to.
In plain English, this means that you will be able to bring up the person's social media profiles and find out more about them. Finding out who someone really is just from their email account has never been easier.
If you are a fan of HubSpot, you can integrate this add-on with their other products.
A New Era and How You Should React to Email Tracking
The variety of email tracking options at your disposal means you have more control and more data than ever before. But you have to put all this data in context. It makes little sense to gather all these numbers and then fret over them constantly. There are numbers that are important in the grand scheme of things and numbers that are only relevant to that one person.
Don't get carried away with the numbers you are getting back from email tracking. Consider them in the context of the data you are gathering from various sources.
Also, keep in mind how people are reacting to email tracking. Many customers don't like it and privacy concerns may force them away from you.
How will you take advantage of email tracking today?