There's so much to think about when you've decided to finally launch your startup. You need office space, staff, a business plan, a capital formation strategy, and much more. You'll also need to select a logo for your business. That process includes taking the time to determine the best colors for your startup.

Here are a few pointers on choosing the right colors for your business.

Color Matters

According to Orbit Media, "It's important to begin with an understanding that color matters. You might be tempted to think that the color of your logo or your website are fairly irrelevant. Nothing could be further from the truth."

According to Kissmetrics, "it is crucial to consider that consumers place visual appearance and color above other factors when shopping." Additionally, 85 percent of consumers said that they identify color as the main reason for buying a product.

That's why it's important to carefully consider your colors before you jump in and decide you like a particular logo or website design just because you like the artwork or aesthetics.

Some Basics About Colors

Color does a lot to set mood and tone. That's why your colors should reflect the benefits of your brand and possibly your overall corporate personality. If you're operating a comedy club, for example, your colors will be different than if you're selling computer parts.

Here's a breakdown of different colors and what they mean to a North American audience.


Go over the meaning of each color and apply the psychology of color to your website design and logo. Make sure the colors you select are in line with your marketing strategy.

Keep Culture in Mind

There is still more to the story, though. We live in a global economy. As a result, you might want to enter an international market. If that's the case, consider your colors very carefully.

As we've seen, white is the symbol of purity in North America. However, it's the symbol of death in China. In Brazil, though, purple is the symbol of death.

That's where things get more complicated. If you're interested in Pacific Rim marketing or Latin American marketing, you'll have to consider how color affects people in your target market who live in those regions.

Keep in mind that there's nothing wrong with presenting a website that appears in different colors to people in different countries. That's a marketing investment you might need to make.

Wrapping It Up

Colors carry more importance than many startup entrepreneurs realize. Be certain that you exercise the due diligence necessary to create the right color scheme for your website and your logo.