Many founders believe that the key to getting users to come back to their product is traditional marketing. This includes giant press releases, launch parties, and email blasts to prospective clients.
While these marketing tactics can be effective, they require a lot of time, money, and ongoing maintenance. A high number of press releases at one time can be helpful, but one article will cause a spike that will eventually go back down. Launch parties can get initial users, but great parties typically require some big capital to make it a bang.
For a money hungry startup, many times these methods are not worth the risk in the early days. One of the better options is to focus on building virality within our products. This is a huge part of the philosophy behind