If you're at the point where you're ready to start your own business, then you probably already realize that it's essential that you give that a business a web presence. That means you'll need a website optimized for the various search engines.
However, like most startups, you probably don't have a great deal of capital to throw at a website. Even if you've managed to successfully pitch your great idea to investors on Shark Tank, you still might have only received just $50,000 for 20% of your company. You can burn through that $50,000 very quickly.
The good news is that you can launch a website for under $1,000. Here's how.
1. A Domain Name for $15
Domain names don't cost much money at all and they last for a year. If you want to, you can enjoy the benefits of economies of scale and buy your domain name for several years and save money on a per-year basis.
However, if you just want to get the ball rolling, you can pick up a domain name for only $15.
2. A Web Hosting Service for $120
We're being generous here (to the web hosting service). In this case, we're estimating a web hosting service at about $10 per month for a year. You can probably find one for much less. However, you might want to add a few bells and whistles that could add to your monthly expense.
If you're unfamiliar with web hosting solutions, the whole idea is that you're essentially "renting" server space that you'll use for your own website. In this case, though, you're not only renting space but you're also guaranteed Internet access. That way, your website can be found by anyone on the web.
Before you finalize the deal on your web hosting solution, though, make sure that the hosting solution supports WordPress. That's because WordPress is the world's most popular content management system (CMS). Beyond that, though, you'll also keep your costs low with WordPress in terms of time invested to get content published.
3. A WordPress Theme for $60
Next, you need to select a WordPress theme that you believe works well with your brand. Fortunately, there is no shortage of WordPress themes on the market.
There are a few things to remember when selecting a WordPress theme. First, ensure that it's responsive. That means it will display professionally on all types of devices (laptops, desktops, and mobile devices).
Second, make sure it's customizable. You won't be able to use any theme "out of the box." You'll need to make some aesthetic adjustments, so be certain that you can tweak the theme before you buy it.
Finally, take a look at the review and make sure that the theme developer offers great support. You're going to get very frustrated if you can't get decent theme support when you need it.
4. Get a Logo for $25
Yes, you can get a logo for just $25. Head on over to Fiverr and find someone who's willing to give you a quick turnaround on a professional logo for a little extra cash.
Remember, you'll still have "veto power" over the logo if you don't like it, even though you're getting it on the cheap. If you hate your logo, just tell your vendor to go back to the drawing board and try again. The last thing any Fiverr vendor wants is a negative review.
5. Write Your Own Content - $0
You're an expert in the product or service that your new business will offer, right? If that's the case, then there's no reason you need to hire somebody else to create content for you. Just write the content yourself.
Keep in mind when you write your own content that you want to include keywords relevant to your niche, but you don't want to include those keywords too many times in your content. Otherwise, Google might think you're trying to manipulate its search engine algorithm. A keyword phrase once every couple of hundred words is a good rule of thumb.
So far, you've only spent $220 to build your website. That's much less than $1,000.
However, as always, there's going to be miscellaneous expenses. For example, you might need some plugins for your WordPress website. Those can cost a few dollars to tens of dollars each.
Finally, you might also need some professional WordPress development to get your site just the way you want it. That could cost a few hundred dollars.
Wrapping It Up
It's actually quite easy to get a website up and running for under $1,000. That's because competition in the IT industry is nearly cutthroat and that benefits you as a customer. With a little bit of added effort and the right expertise on your team, you might be able to get up and running for under $500.