There are many reasons why you might want to hit customers on the go with your marketing campaigns. One of the main reasons is mobile media time is now 51%, with desktop at 42% and other media at 7%. The mobile marketing company Celltick understands the need for all industries and all niches to begin redirecting their marketing efforts towards mobile
In order to do this, they have come up with a number of solutions to help target specific groups of customers. This article will go into how such programs can help you hit customers on the go.
Celltick and Start
The first solution, Start, offers its customers is a customizable start screen. This is a solution that enables users to access everything they would want to access as soon as they open their phone. For businesses, this marks a great opportunity to start marketing to these users.
When the average user picks up their phone at least ten times per day, that is ten opportunities you have to get your message across. Celltick has realized this and it is why they have dedicated their resources to targeting this opportunity.
First in Wins the Game
People have shorter attention spans than ever before. If you can't appeal to users within a couple of seconds, you have missed your opportunity. If another company manages to get their message across first, you have missed your opportunity.
Nevertheless, you also need to target customers in the right way. You have to appeal to your target audience.
In the case of Celltick's Start solution, you can do this. They have created customized solutions for their customers to help target groups of people with unique needs and demands. This is the essence of marketing. You have to meet the needs of your target audience.
But that is not all.
The LiveScreen Program
Celltick has used the same principle to deliver a tailor-made mobile marketing solution to customers offering its own solution called LiveScreen. The system intelligently targets the right services and products to be marketed to users based on their location, context and purchase history. If you take advantage of LiveScreen for your company, you would have the chance to tailor the mobile marketing experience to your audience.
What Do You Need to Do to Increase Mobile Conversion Rates?
There are many ways in which you can increase mobile conversion rates. Here are some of the best ones.
Actionable Messages - A call to action is crucial, but putting it in the right place is even more important. Throwing a message as close to the mobile home screen as possible will give it maximum impact.
Mobile Friendly Formats - Any alternative media must be friendly for mobiles simply because of the reduced data capabilities. An image or video that does not load properly will break the spell and your prospect will go elsewhere.
Location-aware Services - There is a reason why Google is focusing on local and hyperlocal search results. By targeting users based on the area they are in, you have a higher chance of hitting people who are likely to be interested in what you have to say.
Commerce Services - These may include things like sending coupons to mobile users and issuing offers that are likely to appeal to people operating via mobile devices.
However, all this and more requires extensive testing. A/B split testing is the key to getting things right for your audience. Keep in mind that what works for one company and one audience won't work for another. You will never discover this until you start the testing process, though.
Celltick offers a range of services you can take advantage of going forward. What you should learn from companies like this is that the principles of mobile marketing remain the same for all. The delivery and the solution may differ, but the goals and what you need to do to achieve those goals are exactly the same for any business in any industry.
Begin your mobile marketing campaign today and get an idea of where you are starting from and what you need to do to improve.
How will you improve your mobile marketing reach for your company today?