Marketing on social media only works if you have people who follow you--and in this case the more, the better. You need to post items that convince people to follow you on Twitter, like you on Facebook, and so on. There are celebrities and businesses that have millions of fans or followers over social media. Big names usually find it easy to get likes simply because users are already aware of who they are or what they do, however it does not mean that small businesses or startups cannot get fans. It is all possible but only with the right tricks.

To do this you need to be consistent, and know what your potential audience wants. You also need to be a good social media citizen. Here are some great tips to do just that.

Post original and relevant content

Your content MUST be original, and it must be relevant. It is OK to share other people's posts and thoughts, but you need to add your own insight. At the end of the day, you want people to know you for what you are.

Be responsive

Posting engaging content is just part of the equation. You should respond in a timely manner to comments, questions, and complaints. Plus, this will also help spread word of mouth and help you get more shares and likes etc. that help bring in more fans.

Post interesting stories

It is crucial not to appear too promotional. Tell stories that will engage and connect with your followers. Good stories stand a much better chance of being shared, and going viral, which is exactly what you want.

Hold contests and giveaways

There is no better way to get more followers and have a viral post than to hold a contest. You can offer free service or products, and the advertising you'll get will be worth more than the value of most anything you offer, within reason of course. To get entry in the contest, make it where entrants will have to like and follow your page, and share it on their own social media accounts.

Post on a regular basis

The optimum frequency you should post will vary between social media networks and audiences. You can test out to see what kind of responses you get. Go with whatever frequency gets the most responses. Usually, posting twice a day is considered good, and the right timing depends on a number of things including when you get the maximum activity.

Provide valuable information without sounding like a snob

Providing content in subjects in which you are an expert has an excellent chance of being shared. Think of industry specific content and knowledge you can share. But make sure you do it without sounding like a know-it-all. For example, if you are a lawyer you can share your knowledge in the form of law FAQ.

Be an actual person people can relate to

It is important that your followers and fans know you are a real person they can relate to, and not some bot on the Internet. Post a few good photos on occasion to show yourself, and/or a member of your team.

Be a source of breaking news and trendy content

Facebook has interest lists that you can set up, and you can follow industry sources on Twitter so you can share headline news as soon as it breaks with all of your followers.

If you are not on social media, you should be. Statistics show that 74% of adults in the United States have at least one social media account, and many have more than one. Even larger percentages of young people have social media accounts, and they in most cases will be keeping them when they become adults.

There is really no cheaper or faster way to get the word out on your products and services. Social media is also popular in other countries as well, and it is an excellent way to engage and reach out to people overseas and across the globe.

If you want your business to grow and thrive, social media is an excellent way to make that happen.

Published on: Dec 25, 2015