Since the original iPhone was unleashed on the world nearly a decade ago, the rise of mobile devices has taken users and the internet by storm.

As this trend progresses, more and more websites that were previously designed as a desktop experience have become mobile optimized to provide the same experience across all devices. Soon, this will be the norm as all other design templates will disappear into the shadows of mobile responsiveness.

In the world of mobile ubiquity, brands as massive as the mighty Google bend to the will of mobile technology. This is evident through Mobilegeddon and the penalties it has inflicted on those who were non-compliant, the recently announced Accelerated Mobile Pages project, and a number of other initiatives led by the world's most prominent search engine.

The coming Armageddon 2.0 and Google's mobile mania

But Google is not finished with its push to get web developers and businesses the internet over to acquiesce with its demand to put mobile design first and foremost. In March, Google published a blog post in which the company proclaimed that the ramifications of the Mobilegeddon algorithm update will soon be amplified.

"Last year, we started using mobile-friendliness as a ranking signal on mobile searches. Today we're announcing that beginning in May, we'll start rolling out an update to mobile search results that increases the effect of the ranking signal to help our users find even more pages that are relevant and mobile-friendly."

If you did not heed Google's advice the first time around, be warned, this will impact your site in a major way if you do not apply a mobile responsive design. Google understands that the future of the internet goes directly through mobile devices. This is becoming quite clear as native applications have become more popular than web browsers on mobile, and Google aptly responded to this by acquiring a startup called Agawi, which will now allow them to stream app content directly to its SERP.

The reason Google is taking such an aggressive stance on mobile-friendly everything is that the company has always been full focused on providing its users with the best experience possible. It therefore demands that the websites it ranks do the same as mobile prominence begins to reach a fever pitch. As it currently stands, a whopping 68% of American adults own a smartphone device. This stat is, in part, why Google is demanding that those who are indexed in its rankings develop the most outstanding UX possible for users.

But let's be honest, implementing a responsive design is not a one-size-fits all solution. There are many website elements that can translate poorly, slow down your small-screen site, and utterly destroy user experience. In some cases, applying a mobile responsive design could have an effect that is the exact antithesis of what Google is aiming to accomplish.

Mobilegeddon and beyond - new solutions emerge

Mobile is set to become the most powerful digital platform in the multiverse. It's an unstoppable force. Over the next several years, companies like Google, Facebook, and other prolific digital players will continue to focus their efforts on smaller screens as desktops become increasingly antiquated.

As mobile optimization becomes a key component to online success, the efficiency and importance of user experiences (UX) will continue to climb; especially when it comes to ranking in the search engine results page (SERPs).

In order for businesses to remain on the cutting edge of UX, an array of powerful tools must

be wielded in order to one-up competitors, for in the world of SEO, only premium sites survive.

But implementing a responsive design isn't enough. Google is looking for true innovation around how sites cater to visitors and psychologically adapt for different types of layouts. We know unequivocally that people behave far differently on desktop than on mobile. Last year we experienced Google's Mobilegeddon, which finally alerted websites to go mobile. Earlier this month Google launched a mobile friendly test tool for website owners to see if their site makes the cut.

What's good for the user is good for you

For websites, the best way to get ahead of Google's constantly evolving algorithm changes is to constantly be asking: is what I'm doing right now helping or hurting the user experience?

Now, there are a number of platforms that prepare companies for the age of mobile. Duda website builder, for example, has been around for a while, and has distinguished itself as tool for the purposes of creating robust mobile sites.

Other website building platforms like Wix and PagePicnic provide users with a variety of options on how to approach mobile design. Whether you are building a website from scratch, optimizing an already existing property, implementing a mobile-only site, or just looking to boost engagement and conversions, new platforms can assist. And with zero coding experience required, mobile optimization is accessible to everyone, quickly and easily.

The variety of modern templates available to users makes creating a great mobile website simple, while the array of personalization options ensures that each website is unique and tailor-made. The aforementioned Duda provides the tools to simply import already existing content into the responsive website builder, and it also leverages a drag-and-drop design interface and hosts a variety of features to drive conversions.

Since boosting SEO is the most common and powerful way for websites to drive the traffic needed to survive, new generation solutions apply Google's best practices to help your site find itself into the SERP's.

Ignore mobile at your peril

No matter how long your company tries to ignore it, fight it, and ineffectively hide from it, mobile technology will take over the internet. This is the future of websites, digital design, and user experience.

There are a variety of mobile devices on the market today and there will be even more in the near future. If your business wishes to survive, it must be adaptive. As Louisiana State University business professor, Leon C. Megginson said, a quote that is often wrongly attributed to Darwin, "it is not the most intellectual of the species that survives; it is not the strongest that survives; but the species that survives is the one that is able best to adapt and adjust to the changing environment in which it finds itself."

Published on: May 31, 2016