Zumba co-founder Alberto Perlman explains the process he and his co-founders went through to name Zumba, and why he thinks good business names are crucial.
Zumba's Alberto Perlman: How to Choose a Great Name
Jul 14, 2015
Zumba co-founder Alberto Perlman explains the process he and his co-founders went through to name Zumba, and why he thinks good business names are crucial.
