Welcome to episode 40 of Inc.'s "Founders Project with Alexa Von Tobel"  podcast, where we bring you stories of the entrepreneurs building the future. Listen to the tales of guts, inspiration, and drive behind the people and companies at the forefront of technology. Each weekly conversation digs into a founder's professional playbook - and starts to uncover what makes them tick as people.


Why Failure is a Path to Progress, with Will Ahmed of WHOOP

As a D1 athlete, Will Ahmed became obsessed with the idea of athletic recovery. So after graduating from Harvard in 2012, he created WHOOP - a fitness band that tracks the body's physiological states. Since its founding, WHOOP has raised over $100M in funding, grown its membership 700 percent in the last year alone, and has been worn by the likes of Lebron James and Michael Phelps. And during the Covid-19 outbreak, WHOOP has been leveraging its data to aid in health research. Ahmed shares how the product was born out of his own over-training as an athlete, why he believes WHOOP is fundamentally a data company, and why the most important part of being a CEO is figuring out who to listen to - and when.