Welcome to Inc.'s Founders Project podcast with Alexa Von Tobel, where we bring you tales of guts, inspiration, and drive that define the entrepreneurs building the future. Each week, we dig into a founder's professional playbook and uncover what makes them tick. On this week's episode:

How Impatience Fuels Innovation, with Anne Wojcicki of 23andMe

After a decade investing in health care on Wall Street, Anne Wojcicki launched 23andMe to give people direct access to their genetic information. Now, more than a decade after launching, 23andMe has grown to become the only personal genetic test with FDA authorization to deliver health information directly to consumers -- and over 12 million people have taken a 23andMe test. In this episode, Wojcicki shares why she adopted a low-margin and high-volume business strategy, why she believes personalized medicine is the future, and how figuring out time management was one of her biggest hurdles.