Welcome to the 28th episode of Inc.'s weekly Founders Project With Alexa von Tobel podcast. This podcast brings you the stories of the entrepreneurs building the future. Listen to the tales of guts, inspiration, and drive behind the people and companies at the forefront of technology. Each weekly conversation digs into each founder's professional playbook--and starts to uncover what makes them tick as people.

And for the 28th episode:

How to Build an Effective Company Culture, with Ben Horowitz of Andreessen Horowitz

In today's world, the success or failure of a company is often attributed to its company culture. But what defines culture? That's the question Ben Horowitz sets out to answer in his new book, What You Do Is Who You Are--drawing on key lessons from history and his own experience co-founding Opsware (which sold to HP for $1.6 billion) and venture firm Andreessen Horowitz (which counts Airbnb, Lyft, and Slack in its portfolio). Ben shares the two things he looks for in founders before backing them, why culture is how people behave when you're not there, and what prison culture has to do with corporate culture.

Check out the full episode in the player below or in iTunes, and see a full list of other episodes here.