Welcome to the 16th episode of Inc.'s weekly Founders Project with Alexa von Tobel podcast. This new podcast brings you the stories of the entrepreneurs building the future. Listen to the tales of guts, inspiration, and drive behind the people and companies at the forefront of technology. Each weekly conversation digs into each founder's professional playbook--and starts to uncover what makes him or her tick.

And for the 16th episode:

How to Get Through the Tough Stuff, With Aaron Levie of Box

Aaron Levie dropped out of college and moved into his uncle's garage to launch Box. Fast-forward and the company has 95,000 enterprise customers and a $3 billion market cap. While one of his first wins was securing an investment from Mark Cuban off of a cold email, it wasn't always an easy journey. Aaron shares how he zeroed in on the right business model, how he hires for culture adds, and why startups have to be 10 times better in some way (like simplicity).  

Check out the full episode in the player below or in iTunes, and see a full list of other episodes here.